How a Food Delivery App Achieved 19.3% CTA Rate With In-App Stories
For food delivery apps, showing the right offer at the right time can make a significant difference. Customers want relevant restaurant recommendations, attractive promotions, and a simple way to place an order. But traditional in-app banners and push notifications aren't always the best way to communicate multiple offers throughout the day. One food delivery platform found a different approach. By introducing StorifyMe Stories into its mobile app, the company created a new channel for location-based restaurant promotions, coupons, and user engagement.
The results were measurable. In December 2024, the platform achieved:
- 71,617 Story views
- 13,797 CTA clicks
- 19.3% CTA click-through rate
- 4,699 interactions with interactive Story elements
With a three-week implementation and the ability to publish multiple campaigns daily, Stories became an important part of the platform's in-app communication strategy. Here's how the company used mobile-native Stories to connect relevant restaurant offers with customers and create new engagement opportunities.
The Challenge: Delivering Relevant Promotions Without Overwhelming Users
Food delivery apps operate in a highly competitive environment. Customers can choose between multiple restaurants, cuisines, offers, and delivery services. For platforms, the challenge is making relevant options visible at the right moment. A promotional campaign might highlight a restaurant's latest offer, a discount code, or a new menu item. But if the promotion isn't relevant to a customer's location or interests, it's less likely to encourage action. The food delivery platform previously relied on banners, push notifications, and popups to communicate with its users. While these channels served an important purpose, they also created limitations. The marketing team needed to promote different restaurants, communicate several offers throughout the day, and update content quickly. Sending more notifications wasn't necessarily the answer. Too many promotional messages risk interrupting the user experience. The company needed a format that could support frequent updates, personalized promotions, and direct customer interaction within the app.
The Solution: Mobile-Native Stories for Restaurant Promotions
The platform integrated StorifyMe Stories directly into its mobile app, introducing a familiar, interactive format for communicating with customers. Instead of relying exclusively on banners or push notifications, the marketing team could publish visual Stories featuring restaurant offers, coupons, and other relevant content. Stories became an additional engagement channel that users could explore while browsing the app.
Showing Relevant Restaurant Offers With Geo-Targeting
Location is central to the food delivery experience. Customers want to discover restaurants that can serve their area, while restaurant partners want their promotions to reach relevant local audiences. Using StorifyMe's geo-segmentation capabilities, the platform could tailor Story content based on users' locations. This allowed the team to highlight restaurant promotions to audiences in relevant geographic areas rather than displaying the same offers to every customer. For example, users in different delivery areas could discover different restaurant promotions based on their location.
The value: More relevant offers for customers and more targeted promotional opportunities for restaurant partners.
Running Multiple Daily Campaigns Without More Push Notifications
Food delivery promotions change throughout the day. Restaurants may offer lunch specials, limited-time discounts, dinner deals, or seasonal campaigns. Communicating these offers through push notifications alone can create an overwhelming experience. With StorifyMe Stories, the marketing team could publish and update multiple campaigns daily within the app. Customers could browse the available promotions when they opened the platform, without requiring a separate push notification for every offer. The team also gained more independence in content creation, reducing its reliance on designers for routine updates.
The value: More flexibility for marketing teams to promote restaurant offers while keeping promotional content accessible inside the app.
Using Stories to Distribute Coupons and Promotions
Discounts and promotional codes are important tools for encouraging food delivery orders. The platform used Stories to showcase coupons and restaurant promotions through visual content and clear calls to action. Instead of displaying only a static discount banner, Stories could introduce an offer, highlight a restaurant, and encourage users to take the next step. The company reported increases in restaurant visits and placed orders following Story-based coupon promotions. Although the original case study doesn't quantify the resulting order increase, the reported outcome suggests that Stories supported more than content engagement.
The value: A direct connection between promotional content and customer actions, such as exploring restaurant offers and using coupons.
Helping New Users Understand the App
Stories also supported user onboarding. For customers using a food delivery service for the first time, understanding how to browse restaurants, place orders, and use app features can influence their early experience. The platform introduced onboarding Stories that explained key app functions and ordering processes. These short, visual walkthroughs gave users an additional way to learn how the service worked. The onboarding Stories recorded 12,640 views, an average reading time of 13 seconds, and a 26% completion rate. The team also reported fewer onboarding-related questions, although no quantified reduction in support requests was provided.
The value: An accessible way to introduce app functionality and help new customers navigate the ordering experience.
Creating Sponsored Opportunities for Restaurant Partners
Beyond customer promotions, Stories also created opportunities for restaurant partners. The platform used Story placements to highlight restaurants, showcase offers, and increase visibility for partners. Some restaurants paid for additional exposure through featured Story placements. This gave the food delivery platform another way to support its restaurant network while creating a monetization opportunity within its existing app experience. For restaurant partners, sponsored Stories provided a visual format for introducing dishes, promoting discounts, and reaching relevant customers.
The value: Additional restaurant visibility and new promotional revenue opportunities for the delivery platform.
The Results: 19.3% CTA Rate and More Than 71,000 Story Views
In December 2024, StorifyMe Stories delivered measurable engagement across the platform's mobile app.
- Total Story views 71,617
- Unique users 27,117
- CTA clicks 13,797
- CTA click-through rate 19.3%
- Interactive actions 4,699
- Interaction rate 6.5%
- Average Story reading time 9 seconds
19.3% CTA Click-Through Rate
The platform recorded 13,797 CTA clicks from 71,617 Story views, representing a 19.3% click-through rate. This was one of the clearest indicators that users were taking action after viewing Story content. For a food delivery app, CTA clicks can connect users with restaurant pages, offers, and other relevant destinations within the ordering journey. The result demonstrates how Stories can help move customers beyond simply viewing promotional content toward taking the next step.
More Than 71,000 Story Views
Stories generated 71,617 views from 27,117 unique users during the reporting period. This showed that the format could reach a meaningful audience within the app. The results also provided the marketing team with data about which campaigns and Story content attracted attention.
Nearly 4,700 Interactive Actions
In addition to CTA clicks, Stories generated 4,699 interactive actions, representing a 6.5% interaction rate. Features such as polls and quizzes allowed the platform to collect feedback and encourage participation. For food delivery apps, these interactions can help teams learn about customer preferences and create more engaging promotional experiences.
Live in Three Weeks
The company completed its StorifyMe implementation in three weeks from contract signing to launch. After the technical integration, the marketing team could create and update Story campaigns independently. This was important for a platform that needed to respond quickly to changing restaurant offers and promotional opportunities.
Why Geo-Targeted Stories Work for Food Delivery Apps
The results highlight several advantages of combining mobile-native content with relevant promotional targeting.
Location Makes Promotions More Relevant
Food delivery is inherently local. A restaurant offer becomes more useful when it's presented to customers who can actually order from that restaurant. Geo-targeted Stories help delivery platforms tailor promotional content to different audiences and service areas. This makes location an important part of the content strategy, rather than relying on identical promotions for every user.
Stories Create Another Way to Discover Offers
Push notifications are useful for important updates and timely reminders. However, not every restaurant promotion needs to interrupt the customer. Stories provide an additional in-app location where users can discover offers while actively browsing. This allows platforms to support frequent promotions without depending entirely on notification volume.
Visual Content Helps Customers Explore Restaurants
Food is naturally visual. Photography, short videos, promotional cards, and interactive elements can help restaurants showcase their dishes and communicate offers. Stories combine these elements in a format designed for mobile interaction. For delivery apps, this creates opportunities to connect restaurant discovery with clear next steps.
Engagement Can Support Commercial Outcomes
Stories can guide users toward actions that matter to food delivery platforms, including viewing restaurant menus, exploring offers, applying coupons, and placing orders. Sponsored Stories also create opportunities for restaurants to purchase additional visibility. The platform's experience illustrates how one in-app content format can support both customer engagement and commercial objectives.
What Other Food Delivery Apps Can Learn From This Case Study
The approach offers several lessons for delivery platforms and other location-based marketplaces.
Personalize Promotions Based on Location
Not every customer should see the same restaurant offers. Use geographic segmentation to promote restaurants, discounts, and campaigns that are relevant to different delivery areas. This helps connect customers with offers they can actually use.
Give Marketing Teams Flexibility to Update Content
Restaurant promotions can change quickly. Teams need a way to publish offers, launch campaigns, and update content without requiring development work for every change. Reusable Story templates and an easy-to-manage publishing workflow can support more frequent promotional activity.
Use Stories Alongside Push Notifications
Stories don't need to replace other communication channels. Push notifications can remain useful for time-sensitive messages, while Stories provide a browsable space for offers and restaurant discovery. Using both formats can help teams communicate without making every promotion an interruption.
Connect Promotions to Clear Next Steps
A restaurant Story should make it easy for interested customers to act. Depending on the campaign, that action might involve viewing a menu, exploring an offer, copying a coupon code, or starting an order. The CTA should be relevant to the promotion and easy to understand.
Explore Sponsored Restaurant Placements
Stories can also provide visibility opportunities for restaurant partners. Featured placements, limited-time offers, and restaurant spotlights give partners another way to reach customers inside the platform. For delivery apps, these placements can become part of a broader advertising and monetization strategy.
The Bigger Picture: Turning In-App Engagement Into Customer Actions
Food delivery platforms need more than frequent promotions. They need a way to make offers relevant, accessible, and easy to act on. For this delivery platform, StorifyMe Stories created a new channel for personalized restaurant promotions, coupons, onboarding, and sponsored content. In December 2024, the platform recorded 71,617 Story views, 13,797 CTA clicks, and a 19.3% click-through rate. These results demonstrate how mobile-native content can encourage customer interaction while giving marketing teams greater flexibility over promotional campaigns. The broader lesson is straightforward: when relevant offers are presented through familiar, interactive formats, food delivery apps can create more opportunities to turn customer attention into action.
Key Takeaways
- 19.3% CTA click-through rate: Story campaigns generated 13,797 CTA clicks.
- 71,617 Story views: Stories reached a meaningful in-app audience during the reporting period.
- Geo-targeted promotions: Location-based targeting helped connect users with relevant restaurant offers.
- Flexible daily campaigns: Marketing teams could update promotions without relying on additional push notifications for every campaign.
- Onboarding support: Stories introduced app features and ordering processes to new users.
- Restaurant monetization: Sponsored Story placements provided additional visibility opportunities for restaurant partners.
- Three-week implementation: The platform launched StorifyMe and gained a new channel for in-app communication.
Make Every App Visit More Valuable With StorifyMe
StorifyMe helps food delivery and marketplace apps engage customers through personalized, interactive Stories. From location-based restaurant promotions and coupons to onboarding and sponsored content, Stories give teams more ways to connect users with relevant offers and actions.
Want to see how Stories could work in your app?
Explore StorifyMe Stories or book a demo to discuss your engagement and monetization goals.