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One of the newer trends in digital marketing is interactive content. Be it through website design, social media posts, or other media, companies are using interactive marketing to draw in their audience and engage them more effectively. But, why is this new trend so popular, and are there any interesting interactive content ideas that you can use for your company? Well, that is what we are here to help you discover.
If you've been following marketing trends, you've probably noticed that there is a considerable increase in the use of vertical video on Instagram. Mostly seen in Instagram Stories, Tik Toks, and even Google Web Stories, these videos usually contain marketing content that is easy to understand and follow. But why are vertical videos becoming popular, and is there a way for you to make use of this emerging trend? Well, that is what we are here to help you find out.
One of the first things you learn once you start dealing with digital marketing is that there is always something new to learn. Be it a new SEO update, or a new piece of technology, it is pretty much expected of you to constantly keep up with the updates and trends. Speaking of which, one of the newest trends is using web stories to promote your brand. But what exactly are web stories and how are they supposed to help you with your brand? Well, that is what we are here to help you find out.
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Finding the perfect font pairings isn’t easy. You have a lot to think about before you start creating a story. First, you have a brand identity guideline which must be followed properly to maintain consistency of the brand appearance.
Google Web Stories are a visual content format that can be compared to Instagram Stories. However, there are some major differences.
Web stories are visual mobile-first experiences, that offers bite-sized information in a format similar to social media stories. What is different from social media is that, unlike Instagram stories that are connected to a specific account, web stories float free on the open web in the form of a web page. When creating one, you’ll have an option to share it everywhere (ie. in an email, SMS, place it as a landing page…) while social media stories can only be seen inside their closed ecosystems.
Everyone loves a good story – but what happens when you include data? It becomes far more believable. Creativity empowered with real data can change a product of the imagination to reality. The outcome? People start listening to the storyteller and demand more.
Detailed side-by-side comparison of the most popular and best web story builders, apps and platforms.
If you’ve been reading up on articles about marketing, sales, and such all over the interwebs, you’ll notice that most claim that storytelling and emotions play a huge role in your eventual prosperity. Although it sounds simple enough: don’t be fooled into thinking that it's easy. The days of generic one-size-fits-all advertising messages that reach the widest audience possible are over. Focusing on what customers wish for and putting it into a couple of awesomely sounding sentences is a great approach to your campaign, but it's only the beginning of the story.
Storytelling is useful in all walks of life. However, in marketing and sales - it’s a must-have tool. The human attention span keeps withering away and as professional storytellers, we should use every chance we get to reach our target audience and show them why and how our commodities will change their lives.
If you’ve been on this planet long enough, you’re surely aware of the fact that people make decisions based on a mix of emotions and intellect. When it comes to information, there’s only so much you can do. You can repeat the price and the best features of your product/service ad nauseam into the ether, and you’ll certainly attract a group of people.
Creating any story is no easy task, but it's a necessity in today's competitive marketing landscape. That holds especially true for the story of your product. Why? Because what you offer - everything from your services to merchandise, and your whole inventory - is a vital part of your brand and by extent, a significant part of your company as well.
Google results haven’t looked like endless lists of links for some time now. On the off chance that you didn’t notice, go on and type in something into google now. Anything. Most likely, you’ll see ads, snippets, youtube videos, pictures, and (our bread and butter) web stories joined with the whole array of other inviting content beckoning your attention.
Day in and day out, all business people are trying to figure out the best way to get their work done. As far as marketers go, we know that the best results are achieved with the masterful use of compelling narratives and monumental events dressed as brand experiences. Not that your services, product storytelling, quality, and usefulness aren't important, they are pillars of everything you do. However, you have to try your best, on multiple battlefields to earn your reputation and keep it when it comes to SERPs, immersive content, brand experience.
If you've visited StorifyMe blog section more than once, you surely noticed a plethora of product storytelling info along with tips and tricks of the newest digital marketing practices. Today, however, we're going to go further than we ever did before.
Brand experience, in its essence, is how your company is perceived in the eyes of the public. If you want to read about it in greater detail, feel free to hop onto our blog section and check out all other fun stuff we regularly write about.
Yes, social media platforms are an inescapable part of today's business world. If you want your customers to know you, to make a profit and have a shot at succeeding - upping your Insta-game is a must. That's why the Storifyme team covered all the basics of Instagram stories, engagement boosters, and ways to drive traffic away from this platform in the last few storified articles.
Everything around us is constantly evolving. From nature to technology, every piece of our reality is on a path of constant change, and - when it comes to their preferences on entertainment & advertising - humans are no different.
We don't really like it when someone tries to sell us something, do we? Hard-selling has fallen out of fashion, and it doesn't deliver results it used to. When we see somebody pushing even the most loved product at all costs: we feel a bit of cringe, tune out, and refuse to participate any further.
As successful storytellers and marketers of the 21st century, we are all aware that we have to be familiar, active and engaged with our customers. It will come as no surprise that the best way to create and maintain a relationship with your clientele is through various social media platforms, with Instagram being at the very top of the list of possibilities.
It’s a truth universally acknowledged in a digital marketing world, that a brand or a company in pursuit of greater follower engagement must get the hang of IG story format. Since 2016, when they debut it on Instagram, web stories have gained popularity, outreach, efficiency, and profitability. Whether they are casual or regular Instagram users, everybody got an opportunity to express themselves in a new, interesting, spontaneous, and delightful way that - conveniently - evaporated after 24 hours.
You know that feeling when you want to create an awesome story, but your brain is like - bluuuuuuuuuh. 🤯 You feel like you should post the picture of your food... But, dang it, you're barely a grown-up, and the only thing left in your house are noodles. And we all know noodles.
Delight and engage with your customers in a way they are used to. Gather all valuable insights in our intuitive dashboard. Start today for free.Create your first story