How European Athletics brings fans closer to the action with StorifyMe Stories
How
European Athletics
uses StorifyMe?
Summary
European Athletics brings together a constant stream of content around competitions, athletes, records, interviews, live events, and highlights.
Looking for a fresh and engaging way to surface more of this content without rebuilding the existing website experience, European Athletics introduced StorifyMe Stories. Today, Stories sit in a distinctive floating rail on the side of the website, giving fans an easy way to discover what is happening across European athletics, from athlete exclusives and live coverage to highlights and interactive quizzes.
About
European Athletics
European Athletics is the governing body for athletics in Europe, supporting and promoting the sport across its Member Federations and major European competitions.
Based in Lausanne, Switzerland, the organization works to grow the visibility of athletics and connect fans with athletes, competitions, and the wider European athletics community.
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Problem
European Athletics has a wide range of content to share, from athlete stories and competition news to live events, video, records, and results.
They wanted a more engaging way to showcase the content that matters most to their audience, without rebuilding the website from scratch.
The opportunity was to add a flexible discovery layer that could surface fresh, relevant content, make it easier for fans to explore, and connect quick updates with deeper coverage already available across the website.
Solution
A different way to surface Stories
European Athletics introduced StorifyMe Stories as a flexible new content layer across its website.
Rather than using a traditional horizontal carousel, European Athletics placed Stories in a floating rail on the side of the website. The placement keeps Stories easy to spot while leaving the main website experience unchanged. Fans can quickly jump into athlete exclusives, live events, highlights, records, quizzes, and other timely content.
Faster event content with ScorePlay
European Athletics also uses the StorifyMe and ScorePlay integration to bring event media into StorifyMe and turn fresh photos, videos, highlights, and athlete content into Stories and Shorts faster. This helps simplify the content workflow and makes it easier to keep Stories fresh during competitions. The integration is designed to move sports media from ScorePlay into fan-facing StorifyMe experiences while the content is still timely.
A new path to editorial content
Stories also act as previews for athlete interviews, news, competition updates, and results. CTAs such as “Read the full story here” take fans directly to full articles, giving European Athletics another way to surface its editorial content and guide visitors deeper into the website.
Live coverage and highlights
During competitions, Stories give fans a quick way to keep up with race moments, athlete performances, records, daily highlights, and live coverage. Direct CTAs such as “Watch here” connect short Story updates with live streams and extended event coverage.
More than just watching
European Athletics also uses interactive elements such as quizzes to get fans involved. Instead of only consuming updates, fans can test their knowledge and interact with competition content directly inside the Story experience.