Case Studies
"StorifyMe has become our essential onboarding channel, capturing new customers at their most engaged moment with a 100% click-through rate."
How
Viome
uses StorifyMe?
In-App Stories
United States
Company Size
201-500
Industry
Health Technology & Personalized Wellness
About
Viome
Viome is a pioneering precision health technology company that specializes in at-home gut + oral microbiome and gene expression testing for personalized nutrition, including custom-formulated supplements and biotics. Viome goes beyond standard blood and microbiome tests by analyzing the gut microbiome, oral microbiome, and cellular health through advanced RNA sequencing technology. Viome provides customers with comprehensive health insights that focus on the underlying causes of health symptoms, imbalances, and inflammation. Their personalized supplement & bitoic formulations are tailored to each user’s unique biological needs and evolves with them over time.
StorifyMe gives us a crucial channel to reach customers at exactly the right moment. Whether they're brand new or retesting, we can pull them into our community when they're most receptive to engaging with their health journey.
Problem
As a health technology company focused on personalized health optimization, Viome faced a critical challenge: how to effectively onboard new customers and re-engage returning users during their most important moments of engagement—right after receiving their personalized health test results and supplement recommendations.
In the precision health and microbiome testing space, customer education is paramount. After customers complete their at-home health test and receive their Results & Recommendations (R&R), there's a crucial window to connect them with:
- Educational resources about their unique microbiome profile
- Expert guidance on implementing personalized nutrition plans
- Community support for their health optimization journey
- Ongoing education through webinars and livestreams
The team needed a solution to:
- Onboard new customers to essential Open House sessions where health coaches explain personalized supplement recommendations and gut health insights
- Promote educational webinars about microbiome science, biological age, and precision nutrition
- Engage customers during critical "newbie" or "retesting" phases
- Reach customers who had opted out of email, SMS, or push notifications
Traditional communication channels weren't reaching everyone, and Viome needed an additional in-app touchpoint that could capture attention during these pivotal moments in the customer's personalized health journey.
Solution
Viome implemented StorifyMe Stories within their mobile health app as a strategic onboarding and engagement channel. The stories appear prominently in the app experience, creating an immersive, visual way to communicate time-sensitive health education opportunities and personalized wellness content.
Key Use Cases in Health Technology
Personalized Health Onboarding
Viome uses in-app stories to invite new Results & Recommendations customers to their signature Open House events. These onboarding sessions are essential for helping customers understand their personalized microbiome analysis, interpret their gut health scores, and learn how to implement their customized supplement regimen and precision nutrition recommendations.
Health Education & Expert Webinars
The team leverages StorifyMe to drive attendance for:
- Educational webinars with microbiome researchers and nutritional health experts
- Live Q&A sessions about gut health optimization and biological age improvement
- Community health challenges and group wellness programs
- New precision health feature launches and personalized testing updates
Mobile-First Health Communication
For customers managing their health journey through the Viome app, StorifyMe Stories provides a native, engaging format that aligns with how people consume health and wellness content on mobile devices—visual, digestible, and action-oriented.
Alternative Channel for Health Tech Engagement
For customers who haven't subscribed to email, SMS, or allowed push notifications, StorifyMe Stories provides a critical touchpoint for health education and community engagement that meets them where they already are—actively checking their personalized health dashboard in the Viome app.
Results
While Viome focuses on strategic value and long-term customer health outcomes rather than dramatic percentage increases, the impact on engagement has been significant:
- 100% click-through rate on app stories (indicating exceptional engagement with health education content)
- Critical capture window: Successfully engages new microbiome testing customers and those retesting at their most receptive moment in their health optimization journey
- Alternative health communication channel: Reaches personalized wellness customers unreachable through traditional methods (email, SMS, push)
- Improved health onboarding: Consistent channel for pulling new customers into essential precision health education experiences
- Enhanced health literacy: Visual storytelling format effectively communicates complex microbiome science and personalized nutrition concepts
The stories format has proven particularly effective for health technology and personalized wellness content, where visual, digestible information about gut health, supplement recommendations, and biological insights aligns with how customers want to learn about their health on mobile devices.
Impact
For Viome, StorifyMe represents more than just another marketing channel, it's become an essential part of their customer health journey and retention strategy in the competitive precision health and microbiome testing space. By meeting customers in-app during their most engaged moments—right after receiving their personalized health analysis. Viome ensures that critical health education opportunities and wellness community connections don't get lost in crowded inboxes or overlooked notifications.
The platform's ability to capture 100% of story viewers as click-throughs demonstrates that when health technology companies deliver the right precision health content in the right format at the right time, customers respond enthusiastically. For Viome, this means more customers attending microbiome education sessions, participating in wellness community events, and staying connected to their personalized health journey and supplement optimization plans.
This approach has helped Viome strengthen customer relationships during crucial phases of the health transformation journey, ensuring that every customer, whether new to gut health testing or returning for follow-up microbiome analysis, receives the guidance and community support they need to achieve their health optimization goals.
Conclusion
StorifyMe has proven to be a valuable addition to Viome's health technology and customer engagement toolkit. By providing a native, mobile-first format for reaching customers during critical moments in their personalized wellness journey, the platform helps ensure that no customer is left behind in their health onboarding process, regardless of their communication preferences.
For health tech companies, precision nutrition platforms, and personalized wellness brands looking to improve customer activation, health education delivery, and community engagement, Viome's success demonstrates the power of meeting customers where they already are: in-app, engaged with their health data, and ready to take the next step in their microbiome optimization and full-body health journey.
