Online and mobile shopping have indeed become the norm, and businesses have been smart enough to keep up with the trends. While it’s important as an online business for you to be aware of what’s going on in the world of eCommerce, you must also understand what would work for you and what wouldn’t. When it comes to mCommerce, unless you have a solid proposition and an exciting value, you would most likely get lost in the mix. There are, however, certain surefire signs that you should look for to know if your business is ready for a mobile app:
Pro tip: Take this quick quiz to objectively know if your store needs a mobile app.
- Take a look at your competition
This is a very obvious sign to go by. If your competition is thriving with a mobile app, that’s your cue to get a mobile app right away! In a competitive environment, one of the biggest mistakes a business can make is not keeping up with their competitors, and as a result losing out their customers & potential customers.
It’s one thing to develop a kickass product, and it’s a whole other thing to get it to your target audience. If you are not where your customers are, you’re losing out on a whole lotta revenue!
- Your functionality is expanding
Let’s not beat around the bush - Mobile sites do not cut it anymore! Consumers are now more accustomed to shopping right at their fingertips, and mobile optimized websites will seriously hinder the experience that you could be offering! Apart from the poor loading speed, it will also start affecting areas of your business like user experience, customer engagement, payment options and so on!
Consumers these days don’t look for just an online store, they look for an online shopping experience! A traditional website cannot deliver all these features. But a mobile app can take advantage of features that are exclusive to smartphones and help you expand your customer base!
- It would solve a customer problem
One important question you need to ask yourself before you get started is, will it solve a customer problem and how exactly. By solving a customer problem, you actually show that you care about your consumers’ pain points and help build a better relationship with them. =
If your app can help with a faster mobile shopping experience, provide easy checkout and payment options, and so on, you must seriously consider building one right away! Not only would it help eliminate customer pain points, it’d also attract a bigger customer base!
- Your Audience is mobile-ready
Before jumping in to build your mobile app, make sure your customers are ready to embrace mobile technology. One of the easiest ways to figure that out is analyzing how much of your online visitors actually go to your website using mobile devices. Shopify stores claim that over 80% of their online traffic comes from mobile devices. If that sounds familiar to you, then it’s time for you to take that leap. But make sure your mobile app supports your desired functionality, while you do your research!
- Your Customers are asking for it
If you’re looking for the simplest way to find out, all you have to do is ask. This is where your social media comes in handy. You could conduct polls or surveys, send emails, texts, and just ask your customers if they want to see a mobile app. You could even go one step further and ask them what kinda functionalities they’d like to see on your mobile app. This will help you build a mobile app that would connect with your audience.
Building a mobile app for your business is always a great option, especially if you are selling something that people buy repeatedly and impulsively. If you’re thinking it’s gonna cost you a lot of time and money, our partners at Vajro got you covered. Book a free consultation and see if your business can grow with a mobile app.