In today's digital age, web stories have become an increasingly popular way to engage and captivate online audiences. With their visually appealing and interactive nature, web stories offer a unique storytelling experience.
However, creating a stunning web story is only half the battle. To truly maximize its impact and reach a wider audience, implementing SEO (Search Engine Optimization) techniques is crucial.
Let’s have a word about SEO
Today, having a strong online presence is essential for businesses. And at the heart of online success lies SEO (Search Engine Optimization).
That is the practice of optimizing your website to improve its visibility and ranking in search engine results.
While it may seem like a complex and ever-changing field, understanding the basics of SEO is crucial for anyone looking to thrive in the online world.
If you want to have a cost-effective marketing strategy, SEO is the way to go. Organic traffic has many of its advantages — aside from the fact that it is cost-effective, it contributes to your site’s credibility and authority. That further ensures visibility. Combining all of that and you will be ahead of your competition.
By using SEO as a part of your strategy you are targeting audiences who are actively searching for products, services, or information related to your industry. By optimizing your website for relevant keywords and phrases, you can attract highly targeted traffic that is more likely to convert into customers or clients.
Why web stories out of all the options
Well, as some studies have suggested: our attention spans while on our computers and smartphones have become short — crazily short. That is why all of us that provide a solution to customers should consider short versions of content. Constantly changing the view on the screen is what an average user’s attention span is seeking.
Moreover, there are many pros with web stories as we’ll discuss some of them in the following text.
Your story is only yours. As long as you follow the search engine’s guidelines, you are the one who controls how long the story in question is going to last, what story will be featured in the widget, and where will any ad be placed.
They are non-expiring
This is pretty much self-explanatory. Unlike social media platforms for example, where your stories will last for 24 hours at maximum, here you are the owner of the platform and can control the expiration. You will be deciding for how long the story is going to be accessible and visible to the visitors of your website.
On the contrary of some content forms, web stories are engaging. Users are encouraged to constantly tap or swipe. Furthermore, that will be the case if you utilize interactive elements. For this purpose, you can use engaging elements and stickers for your web stories. These are such as polls, quizzes, and clickable links to engage the viewers.
Responsive to various devices
Tablets, PCs, laptops, smartphones, you name it. Web stories do respond to all of these devices. And you can ultimately save time and money by using solutions such as StorifyMe.
Also, don’t lose sight of the importance of mobile-native content. And web stories are, naturally, ideal for vertical watching.
How to optimize web stories
Let’s go through some tips on how you can optimize your web stories.
- Think about your target audience — Before thinking about the technical aspects, you should have in mind that your viewers are actual people. That’s why you should pay attention to your web stories being of high quality, engaging, and interesting to your audience. Now, the key word in the previous sentence is your audience. You have to know who your user or potential customer is.
- Provide valuable information to your potential customers — Your content is going to rank better if the viewers see its value. Your web stories should include only the most important information. Repurposing bulky content for a snippet can be draining. But there is a solution. The StorifyMe AI Assistant can easily extract the most important pieces of information directly from the given URL.
- Avoid burned in text — Text won’t be indexed by the search engine if it is a part of the visual. It should be separate so that Search Engine Crawlers could find it and see it as valuable information. That way your keywords would actually matter.
- Make sure Google can find your story — Be careful about the corresponding attributes so that they don’t block Google from indexing your page (cause Google sees stories as web pages). That’s why you should use Sitemap XML.
- The simple things that are easy to omit — Keep your main elements within boundaries and ensure that all the important text and images are visible to your viewers. With solutions such as the StorifyMe Editor, you’ll have guidelines that will make creating stories even easier.
- Reduce your character count — No one likes to read blocks of text if they’ve come to your website for bite-sized information. So, keep it digestible, and be mindful of your words. Also, your web story title should be up to a maximum of 70 characters as Google suggests.
- Use interactive elements — People need constant stimuli and something to keep them entertained. Engaging elements, stickers, GIFs, and animations are perfect for that, but just make sure not to overdo it.
In a world where online visibility and credibility are key, SEO plays a pivotal role in driving organic traffic, establishing trust, and achieving online success. Investing your time and energy in SEO strategies and techniques pays off.
As web stories are gaining traction as an engaging format, mastering SEO for this type of content should certainly be one of the main goals when considering various marketing channels. That way you can increase your website's visibility, attract targeted traffic, and ultimately boost your conversions and business growth.
With all of this said, try out the StorifyMe solution and find out how stories can be perfectly optimized.