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How Shoppable Videos Can Improve Your Shopify Store's Performance

Let's find out what shoppable videos are and how you can implement them in your marketing strategy.

Customer Success Team
January 23, 2024

It's not uncommon to hear about Shopify store owners' struggles when it comes to low conversion rates and engagement on their websites. With so many competing brands and online stores, it's becoming increasingly challenging to stand out and catch the attention of potential customers. 
But, there is a solution that can help solve this problem: shoppable video experiences.

In this blog post, we'll explore how shoppable videos can improve your Shopify store's performance and provide an interactive and engaging way for customers to shop. But first, let’s explain what shoppable videos are and why you should implement them in your e-commerce strategy. 

What Are Shoppable Videos?

Have you ever watched a video and wished you could immediately purchase the products featured? That's where shoppable videos come in. Shoppable videos are a new trend in e-commerce that allows consumers to make purchases directly from the video. Brands are using platforms for shoppable experiences to create interactive content featuring clickable products, allowing viewers to add items to their cart without leaving the video. These videos not only improve the user experience but also provide analytics on customer engagement and ROI. With shoppable videos, brands can create an immersive shopping experience that seamlessly integrates with their marketing strategy.

Product tags in shoppable videos
In-story check out can drastically increase a chance for purchase.

How shoppable videos are different from other e-commerce strategies?

Shoppable videos are effective

If you're in the world of ecommerce, you already know how difficult it can be to engage customers and keep them hooked long enough to convert them into sales. Luckily, shoppable videos are a new, interactive way to solve this problem. Unlike traditional product showcasing techniques, shoppable videos allow customers to interact with your products and see them in action in real-time. This way, they can easily imagine how products would look, feel, and operate in their own lives, increasing the effectiveness of your sales pitch. With shoppable videos, you can engage customers in a more fun, interactive way that's bound to keep them coming back for more.

Simplify purchasing process

Shoppable videos have become a popular trend, providing a seamless and engaging way to make purchases while watching videos or stories. With these shoppable videos, e-commerce brands can increase sales and reduce cart abandonment rates, while providing a simplified shopping experience for their customers. It's almost like social commerce but with the added benefit of eCommerce brands being able to maintain control over data and users. Shoppable videos make it possible for users to finish a purchase in just a few minutes, without having to switch between browsers or devices. As a result, it creates a more engaging, thorough, and even entertaining shopping experience for consumers.

Enhance product understanding

Shoppable videos have proven to be the game-changer in how we consume information and make purchase decisions. They have enabled us to have a more personal and insightful experience with a brand's story. Video storytelling is an excellent way of connecting with the brand and the people behind it. It offers a unique opportunity for brands to humanize their products and showcase their values and beliefs. Through shoppable videos, customers can interact with the products, see how they work, and get a better idea of how they fit into their lives. By enhancing product understanding, shoppable videos create a sense of trust and loyalty between the brand and the customer, leading to a long-lasting relationship.

Product with characteristics
With short-video content you can present products better.

Next time when you are about to maximaze a potential of your brand, or to launch a new collection, or time-sensitive promotions, or just to tell a world word or two about you brand consider using shoppable videos and stroeis as ecommerce strategy. And for now we are giving you few tips on how to create engaging shoppable experience to get the most of it.

What content you should share?

  • story-driven
  • visual appeal
  • concise product demos

How to Implement Shoppable Videos on Shopify

Overview of shoppable video solution

In order to implement shoppable videos on Shopify, your best bet is relly on a third party platform. Besides StorifyMe, Firework is viable options for shoppable videos. With StorifyMe and Firework, it is fairly easy and intuitive to create story content (including shoppable videos) and prepare it for posting. All themes withing Shopify have a video section that you can utilize. It is also quite easy to use StorifyMe to create your shoppable video as a widget. Then, you can add it wherever need be in your Shopify store.

While you have different options for creating shoppable videos, we feel that StorifyMe gives you the best bang for your buck. When it comes to creating and distributing web and in-app stories, StorifyMe stands out as an all-in-one omni platform. Compared to Firework, StorifyMe provides users with a more comprehensive solution for creating and sharing engaging stories across multiple channels. You get self-analytics, custom billing, easy reshare ability, and high end personalization, to name a few features.

Real-World Results of Shoppable Video Implementation

All this talk about shoppable videos doesn’t really paint the full picture of how effective they are in modern marketing, and how vital it is that you use them. So, to give you a better idea, here are some key figures to keep in mind:

Marketers who implement interactive videos see:

  • 25% better conversion rates,
  • 21% more web traffic,
  • 14% more sales,
  • 11% more referrals,
  • 18% more leads.

Also, keep in mind that 64% of consumers are likely to spend more time with an interactive video.

When it comes to conversions, interactive content generates conversions ”very well” or “moderately well” 70% of the time compared with 36% for passive content. We’ve often written about how effective web stories are in capturing viewers' attention, and shoppable stories are no exemption. 87% of marketers agree that interactive content grabs readers’ attention more effectively than static content. And if you are worried about customer preference, know that 54% of consumers want to see more video content from the brands and businesses they like.

StorifyMe at Shopify App Store
Find us on Shopify.

Comparison of shoppable videos with other e-commerce strategies

While shoppable videos are a powerful marketing tool, they aren’t really a replacement for other e-commerce strategies. Product images, for examples, are often quicker to create and give customers more then enough info for a quick purchase. User-generated content helps build a connection between the customer base and brand that you simply cannot mimic with interactive videos. And web stories with written and visual content usually allow far more personalization. But, keep in mind that when it comes to capturing the viewers’ attention, and ensuring that they are glued to your content, there is no better option then shoppable videos. All you need is to recognize where you need such attention, and how you will guide it once you capture it.

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