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How to utilize AI as a publisher?

There are numerous ways in which you can utilize AI as a publisher. And the more you use it, the easier your job will be.

Customer Success Team
January 23, 2024

AI is slowly becoming a must-have tool for modern marketing. Whether you are a content creator, marketing manager, or publisher, you will have to utilize AI in various aspects of your work. How you will use it depends mostly on the task at hand and your personal preference. Unfortunately, there are still those that are unaware of how potent AI is, and how they can reap tremendous benefits from using it. So, let's outline different ways in which you can utilize AI as a publisher.

Different ways in which you can utilize AI as a publisher

With proper research, publishers can make great use of AI. Planning, publishing, analytics... All can be made far easier with the careful use of AI. But, to make the most out of AI you need to know which tools to rely on.

Content generation and enhancement

Among all the different ways in which you can utilize AI as a publisher the most common one is content generation. AI can generate articles, reports, and other content with surprising efficiency. Tools like Jasper, Scalenut, and all show terrific results when it comes to writing content. While these tools cannot substitute a full-fledged writer, they can make the process of writing far more streamlined.

Secondly, AI-powered translation tools can quickly and accurately translate content into multiple languages. This can help expand your global reach, as you'll be able to easily publish your content in different regions. Of course, having a multilingual writer is a better option. But, modern AI tools are becoming better and better for translation purposes. In a similar fashion, AI can proofread your content and recommend corrections. AI-powered proofreading tools can enhance the quality of your content by identifying grammar errors, spelling mistakes, and inconsistencies.

A person translating content on a laptop, showing one of the many ways in which you can utilize AI as a publisher.
In order to have a worldwide reach you need to have an easy way to translate your content.

Thirdly, AI-generated summaries can help users quickly grasp the main points of longer articles, improving engagement and information retention. This makes research easier, as AI tools can speed up the process and provide you with relevant info. Keep in mind that AI-powered search algorithms understand user intent and context. This enables them to provide more accurate and relevant search results and aid you in your research. Of course, in order to rely on AI-generated summaries you will need to have experience in the field you are researching. But, if you do, AI can make your job a whole lot easier.

Audience analysis

One of the main jobs of the modern publisher is to get a good understanding of your target audience. Regardless of what industry you work in, it is important that you fully understand who your audience is and what their content preferences are like. Fortunately, AI tools like Audisence and Dstillery can help even here.

AI can analyze user behavior on your platform to identify patterns and preferences. This can enable you to create content that resonates with your audience and actually yields results. AI algorithms will segment your audience based on factors like demographics, interests, and behavior. By using this you can create targeted content distribution and marketing campaigns. It should be fairly obvious that you cannot succeed in modern marketing with generic content. For it to succeed, your content must resonate with a target audience. If it does not, it will simply be blocked out as a marketing drivel and outright ignored. Therefore, it is vital that you cater to your customers as much as possible.


Essentially what we are discussing is creating content that not only caters to a certain demographic (or segments of it) but to individual customers. This would be inconceivable with standard marketing practice. After all, creating catered content for various different customers would simply take up so many recourses that it would soon become unprofitable. But, with the data collection and analytics power of AI, this is no longer the case. Marketing personalization is slowly becoming the norm, regardless of the industry.

Personalized marketing.
Slowly but surely, personalization is becoming the norm.

AI-driven recommendation systems enhance the user experience by suggesting content aligned with individual preferences. As an effect, this increases user engagement and time spent on your platform. Doing so helps your content perform better, and it helps boost your overall brand presence.

AI can also generate personalized emails, newsletters, and content feeds based on user behavior and preferences. Such emails are crucial for modern email campaigns as they allow a high degree of target marketing. The best tools to use for this include Mailchimp and Brevo.

Data Analytics

One of the broad applications of AI for publishers is data analytics. This is primarily done by first aggregating diverse data from platforms like websites and social media in order to determine the best course of action. AI tools are getting better and better at outlining what important marketing data is and how to best use it. Therefore, they go a long way in streamlining this process.

Afterward, you can use AI to prepare data through cleansing and structuring, and constructing. While raw marketing data can be useful, it usually needs to be properly structured. Especially when it comes to in-depth analytics. In order to make data-driven decisions you need to be able to be able to clearly outline the important aspects of the gathered data and compare them to relative factors. Even when it comes to decision-making, AI can be of help. You'd be surprised at how effective AI can be in predicting your future marketing needs, and outlining the according goals. The tools we recommend for the purposes of data analytics are ChatGPT, Tableau, and Polymer.

When presenting data to other people, it is usually best to have visual aids. They not only help emphasize what's important but also give an easy way to compare various metrics. Well, one of the best uses of AI is that it can quickly create graphs and dashboards that portray the necessary info. With these, you can easily keep your staff up to date and ensure that everyone is on board. Just try and see how easy it is.

Automated visual editing and formatting

As a publisher, you likely already know that the visual appeal of a brand is critical to its success. All brands, regardless of the industry, need to have a recognizable visual appeal in order to grow their presence. Therefore, it is important that publishers know how to follow the distinct visual style of a brand and incorporate it into various content. Fortunately, AI can be of tremendous help in this regard.

A person editing images.
Editing images to better fit a certain brand is one of the best ways in which you can utilize AI as a publisher.

AI tools like Descript can create visually appealing layouts for various formats. This ensures a consistent and attractive design for both digital and print publications. While you shouldn't use AI to create the brand style from scratch, you can use it to format what you have made for different platforms. This is especially important when it comes to mobile marketing and mobile-friendly content creation.

Furthermore, if your marketing is likely to be visually based, you can make further use of AI. With the right AI tools, you can improve the quality of images, generate alt text for accessibility, and even get suggestions for appropriate images for your content. Keep in mind that AI tools for visual content are only getting more robust and that before long they will be a necessary tool in any publisher's kit.

Social media management

Social media management is one of the crucial jobs of any publisher. Therefore, it only makes sense that you look for AI tools to make your job easier. People have long recognized this, which is why have tools like Emplifi and Canva. Tools such as these can schedule and publish content on social media platforms, ensuring consistent and timely engagement with your audience. Furthermore, they can analyze your social media interactions and outline the key aspects. This will help you understand how your audience perceives your content and brand.


A lot of websites choose to host ads. Having ads allows for those websites to remain free to view while bringing them a certain stream of revenue. Unfortunately, most websites that opt to rely on ads usually do so in the most obnoxious ways. Intrusive ad placement, annoying pop-ups, ad content that is irrelevant to the viewer... We've all seen websites that are guilty of this. Some of them even use obnoxious ads as a way to motivate viewers into buying premium memberships. And while this is one way to monetize your content, we would advise that you opt for more a tasteful one. If you as a publisher want to implement ads properly, AI can be of great help.

Firstly, AI can help with ad placement optimization. AI algorithms determine the most effective positions for displaying ads within web pages or apps, leading to higher click-through rates and improved ad revenue. In order to acquire this revenue, AI-powered programmatic advertising automates the buying and selling of ads, enabling publishers to match their audience with relevant advertisers and secure higher ad prices.

To further improve this matchmaking between viewers and advertisers, AI analyzes user data to identify specific demographics, interests, and behavior patterns. This allows publishers to offer highly targeted ad placements that attract advertisers willing to pay a premium. Furthermore, tools like help with add format optimization. By using it choose the most effective ad formats for different platforms and devices, enhancing user experience and engagement.

Lastly, AI can be surprisingly helpful in removing unwanted ads from your ad space. AI detects and filters low-quality ads that could negatively impact user experience. By doing so, it ensures that only relevant and reputable ads are displayed. Furthermore, AI-powered algorithms identify and mitigate ad fraud by detecting fraudulent clicks, impressions, and bot activity. All this helps maintain ad revenue integrity, which is necessary for a decent online reputation.

Chatbots and customer support

If you, as a publisher, wish to provide customer support it is all but necessary to utilize AI. This primarily comes in the form of chatbots. Namely, while before you had to have dedicated customer service agents responding to each and every customer request, this is no longer the case. Modern chatbots are more than capable of providing customer support for basic issues. With a bit of learning and optimization, you can have a chatbot that responds how you want to most customer needs. Of course, there is still a need for customer service agents. But, for most purposes, a chatbot AI is a tremendous aid. HubSpot CRM is a great example of this.

A Chatbot working on a laptop.
Chatbots can be surprisingly useful as a customer support aid.

Audio and video content

Handing written content as a publisher is difficult enough as is. But, if you wish to introduce audio and video content, you'll have further hurdles to overcome. In order to make such content SEO optimized, you will have to transcribe it. Furthermore, if the content is in different languages, you will have to provide some form of translation (either sub or dub). This, as you can imagine, takes a lot of time and effort. But, even it can be made easier with the proper use of AI tools. AI-generated transcription tools like Sonix make audio and video content more accessible and searchable, benefiting both content creators and consumers. You can also rely on AI-generated voiceovers to enhance the audio experience of videos, especially for content localization.

Final thoughts

While implementing AI in these ways offers significant advantages, it's crucial to maintain quality control and ensure that the AI-generated content aligns with your brand's voice and values. Additionally, as a publisher, you need to keep the ethical considerations of AI in mind to avoid potential pitfalls. Keep in mind that AI tools are still evolving. The more you use them, the better they will be in providing help with publishing. Therefore, it is in your best interest to find ways in which you can utilize AI as a publisher, and motivate your colleagues to do the same. Both written and visual content can be greatly enhanced by creative users. But, it is up to you to find ways to motivate your employees to experiment. This will not only improve AI tools but also help you amplify content strategies and facilitate data-empowered decisions.

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