Case Studies
Why Springpod introduced Stories to match how ⅓ of users prefer to consume content
How
Springpod
uses StorifyMe?
Web Stories & Marketing
United Kingdom
Company Size
500-1000
Industry
Education
Summary
After discovering that over one-third of users prefer story-style content, Springpod rethought how they deliver information across their platform.
By introducing Web Stories, they transformed long-form content into a more engaging, mobile-native experience, making it easier for users to explore and interact with content.
This shift helped align the platform with user expectations, improving engagement and delivering a more intuitive content experience.
About
Springpod
Springpod wanted to improve engagement by aligning content with how their users actually consume it. After discovering that over one-third of their audience prefers Instagram-like story formats, they introduced Web Stories to deliver more engaging, digestible experiences.
“We've used StorifyMe to create interactive and engaging content on our platform for young people looking to study at university. The content format is familiar, but in a place where they've never seen it, which has generated really positive feedback from our users as they use them to explore their university options.
The team at StorifyMe are really accommodating and take the time to understand our commercial goals, and also support us with new innovation to make our stories even better.”
Problem
In the rapidly changing world, where content is all around us it can be difficult to keep the users engaged with your message. Springpod wanted to introduce user-generated content, in order to truly speak in the language of their users. The only difficulty was finding the right format to deliver the message.
“We had to switch from long content format to a format that was more digestible for our users”
After their research, SpringPod found that over ⅓ of the users would prefer content to be delivered in the Instagram-like story format.
They realized that in order to keep their users engaged and even more important - interested, they had to add another format: web stories.
Solution
In the rapidly changing world, where content is all around us it can be difficult to keep the users engaged with your message. Springpod wanted to introduce user-generated content, in order to truly speak in the language of their users. The only difficulty was finding the right format to deliver the message. “We had to switch from long content format to a format that was more digestible for our users.” After their research, SpringPod found that over ⅓ of the users would prefer content to be delivered in the Instagram-like story format. They realized that in order to keep their users engaged and even more important - interested, they had to add another format: web stories.
This shift allowed Springpod to deliver content in a format users already understand and prefer making it easier to capture attention and keep users engaged.
Why this worked
- Matches how younger audiences consume content on mobile
- Transforms long-form information into digestible formats
- Uses familiar interaction patterns (tap, swipe)
- Reduces friction in content discovery and consumption
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