Last modified: 01.03.2021
In force since January 1, 2020, the California Consumer Privacy Act (CCPA) is currently the most comprehensive privacy legislation in the United States. It shares many similarities with the European Union’s General Data Protection Regulation, better known as GDPR.
CCPA grants California consumers with new privacy rights regarding the collection of their personal information: the right to know what personal information is collected, used, shared or sold by businesses; the right to delete personal information held by businesses; the right to opt-out of the sale of their personal information, and the right to non-discrimination in terms of price and/or service when a consumer exercises a privacy right under CCPA.
The law applies to for-profit businesses if one or more of the following are true: (i) the business has an annual gross revenue of $25 million, (ii) derive 50 percent or more of its annual revenues from selling consumers’ personal information, or (iii) annually buy, sell, receive, or share for commercial purposes the personal information of 50,000 or more consumers, households, or devices.
Businesses subject to CCPA must provide notice to consumers at or before data collection; create procedures to respond to requests from consumers to opt-out; know and delete personal information, as well as verify the identity of consumers who make requests to know and to delete—whether the consumer maintains a password-protected account with the business or not.1
According to CCPA, personal information refers to “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household”. Additionally, specifically excluded from the definition of personal information is any information publicly available, i.e.any information that is lawfully made available from federal, state, or local government records.
Additionally, StorifyMe has implemented verification mechanisms to check the identity of individuals who make requests related to personal information, aiming to guarantee individuals the maximum security of their personal information.
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