If you’ve been on this planet long enough, you’re surely aware of the fact that people make decisions based on a mix of emotions and intellect.
When it comes to information, there’s only so much you can do. You can repeat the price and the best features of your product/service ad nauseam into the ether, and you’ll certainly attract a group of people.
But, to be truly effective and successful in marketing, you have to realize that buyers don’t think with their heads alone. Most of the time, their hearts have as much involvement in the decision-making process as ratio does, and outstanding marketers know how to use that to their brand’s advantage.
So, in case you’ve been pondering how to improve your marketing campaign on an emotional level, the Storifyme team has prepared a storified article about an interesting and very useful way of thinking you could weave into your content and tactics.
What Is Emotional Intelligence?
Understating how you and other folks think, feel, respond, and behave helps navigate life. Having emotional intelligence (EQ for short) means being in tune with your emotions and the emotions of others. EQ is important in both personal and business relationships of every living human being, but it comes especially useful when building strong connections.
As you may expect, emotional intelligence in your brand’s approach to online marketing will have a huge impact on the success of your storified microstore. Listening and putting your customers’ feelings and needs first always leads to fruitful conversions and lucrative sales, that’s nothing new. However...
EQ is not just about a moving tone and/or informal language used in outstanding copies worldwide. It’s the human approach to analyzing data at hand, being honest when it comes to the backstory of your campaign motives, having empathy for your customers, and understanding what your customers want, and then some.
In this storified guide, you’ll find 5 elements of emotional intelligence recognized by Daniel Goleman and interpreted by your favorite storytellers. Let’s get started:
All the Levels of Self-Awareness
The first step to an understanding of anything that’s going on is knowing yourself. You have to understand yourself and how you impact others if you want to have the slightest clue about what’s going on in their heads, that is. Being self-aware means keeping a close watch on your emotions, reactions, and correctly identifying what’s happening.
When it comes to marketing, you’ll become truly self-aware when you recognize the difference between who you are and how your audience perceives you. You’ll get there by finding the reasons why masses like or dislike you and what are the core values of your brand. Ask your current customers and non-costumers the essential get-to-know-you kind of questions, if you want to get to the bottom of things.
State Your Motivation Clearly
It’s only natural that your ultimate goal motivates you and your operation day in and day out. Therefore, you must be aware of who you are and what your motivation for setting any goal given is. While you’re keeping your eyes on the prize, be honest (in marketing terms)...What’s in it for your audience?
Burning bridges on your way to the finish line is not a win if you lose the admiration and trust of your target demographic along the way. You have to be careful to nurture your connections with enticing product storytelling on your way to greatness, and not annoy your target audience or prioritize winning at all costs.
Let Empathy Lead the Way
Once you understand yourself and your motivations, it’s time to turn to others. Effective marketing solves a problem or fulfills a need. Any storified ad should present solutions offered with extreme mindfulness of your audience’s situation and mindset. Make an effort to truly grasp their convictions, desires, and anxieties and then find out what they want and more importantly expect from your brand.
Social media, email marketing, and customer support are all great ways you can use to go about this venture. Don’t be afraid to ask tough questions! After all that is said and done, go over yourself and your marketing goals with an empathetic filter and see what pops out. This way of thinking will help you adjust your message and delivery to their tastes and sentiments.
Self-Control Is the Key
When you’ve passed all these previous steps it is time to filter and re-examine everything you’ve created with a new set of eyes. Emotional intelligence isn’t something you simply ad at the end of your marketing tactics brainstorming. EQ is something you foster, nurture, and actively integrate into every step of any successful marketing campaign. If honesty, mindfulness, and appropriately emotionally optimized language aren’t vital parts of your marketing strategy from the get-go, it’ll be very difficult to add them to any storified landing page as an afterthought. Discipline and consistency are required to pull any long term goal, and self-control is the way to get there.
If and when something unexpected happens, you have to be able to stay firmly rooted in your goals and strategies but without losing sight of the other parts of your equation too. Be careful to remain honest and authentic while you’re filtering out anything that might be interpreted as dishonesty, arrogance, and conceit from on your behalf.
Don’t Forget About Communication
Emotionally intelligent people are well-liked, they know how to communicate, approach others, and make them feel comfortable. So think it over… When talking to your audience, do you sound like a person or are you using unnatural language that’s not very easy to read/listen? Make sure you sound sincere and that you express your message clearly, but work on your brand’s persona and voice along the way.
Pay Attention, Be Considerate, and Keep on Keeping On!
Listen to your audience, but make sure you’re hearing and implementing what you’ve heard. Then start thinking about talking, and when you do start to share your message - be kind, empathetic, and mindful of other people not just in your everyday life, but in your content too.
In case you’re struggling to find ways to build lasting emotional connections, you can always turn to our storified articles and our team for help and advice. We’re always listening, just say the word!