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Boost your SEO in 2023: How web stories can help you rank

StorifyMe is here to help you boost your SEO in 2023 and explain how web stories can be used to do so effectively.

Customer Success Team
January 24, 2024

One of the clearest truths about SEO management is that it is an ongoing battle. The better you set yourself up, the easier it will be to tackle the unforgiving algorithm that is Google SEO. But, even if you do everything right, and set your online presence according to the newest guidelines, you still need to constantly upgrade your efforts and follow the ongoing SEO trends. With this in mind, we will show you how to boost your SEO in 2023 and where web stories can be of aid.

Different ways to boost your SEO in 2023

As you likely already know, there is no one, magical way to boost your SEO. Google's algorithm is simply too far advanced for any single solution to "hack" it, and ensure top SEO rankings. Instead, you need to address different areas of your online presence in order to naturally increase your SEO rating. This includes your website, as well as mobile marketing and social media presence. Fortunately, most of the SEO requirements in 2023 are all about making quality content and linking it to your brand. So, if you tackle content creation adequately, you will already address 80% of modern SEO needs.

Focus on content quality

Quality over quantity has been a primary SEO trend for the past couple of years. And while this is by no means a secret, people are still persistent in churning out content in high quantity with little regard for its quality. Well, if you wish to have a decent SEO rating in 2023, you need to ensure that your quality is top-tier.

A person reading interesting content, shA person reading interesting content, showing what to do in order to boost your SEO in 2023.owing what to do in order to boost your SEO in 2023.
Top-quality content is entertaining yet informative.

Google's algorithm has numerous ways to verify whether a certain piece of content is top-quality. Meanwhile, if Google's algorithm finds that a website has a high quantity of low-quality content, it will likely devalue it. So, above all else, start putting time and effort into ensuring that your content is as good as it can be.

Update content on a regular basis

Another key point is that you need to post content on a regular basis. The SEO algorithm seems to value content creators that are regular with their postings. So, besides quality concerns, you should also ensure that you post at least once a week.

To give you an example, let's say that you take a month's worth of content (four blog posts). If you post one blog every week, your SEO rating will slowly rise (or decline) based on the content quality. On the other hand, if you post everything at the same time, you will only reap the benefits from the first posted blog. For SEO ranking to take effect, it requires time. And if you don't give it time, it seems to only take notice of the initial piece of content you've presented. So, don't content dump. Instead, acquire a steady pace and update your content on a regular basis.

Ensure fast loading speed

Another point that website managers often miss is that websites need to load fast. For one reason or another, website managers often overlook the optimization of their websites. As time goes on, different aspects of the website become obsolete. This, as a result, slows down the website and can even cause loading issues. While before this was only seen as a potential inconvenience to a visiting customer, know that this is no longer the case.

The faster your website loads, the better your SEO will be.

Modern SEO algorithm keeps track of how optimized your website is. The better it performs, the better SEO ranking it will get. So, if you haven't so far, you really need to invest in website optimization. Ideally, an experienced web developer should go over your website every couple of months in order to ensure that it runs properly.

Promote sharing on social media

Social media has become a key tool in modern marketing. So much so that it is essentially impossible to market your brand properly without relying on some form of social media promotion. Now, while posting your content on social media is beneficial, you really ought to focus on sharing in you wish to increase your SEO rating. Know that the SEO algorithm will place great value on content that is shared among different profiles. This likely indicates that the content is noteworthy and worth an SEO bump.

A neat way to promote sharing is to use web stories. Namely, through web stories, you can not only empahise blog posts but also outline why sharing it can be beneficial to your customers. You can also streamline the sharing process on multiple social media platforms, and ensure that the viewers also comment on the posts.

Use original images

As time goes on, more and more marketing content is becoming visual. Namely, while written content still has its allure, visual content is far more effective in garnering viewers' attention. If you wish to explain something to your viewers, you would likely resort to writing a blog post. But, if you wish to grab their attention for a quick announcement, images, and videos are your best bet.

This holds true even when creating content that contains images. Blog posts often use images as visual aids. And while this is quite widespread, it is important to note that free stock images won't do you much good with SEO. Google's algorithm can easily recognize whether the image is original, or whether it is a mere copy of a free stock image. Yes, having a free stock image is better than having none. But, you should really try to get original visuals and use them in conjunction with the written content.

A visual designer working on images.
Investing in quality, original visual content is one of the best ways to boost your SEO in 2023.

Improve internal linking

Internal linking is how various pages and posts on your website are linked together. When you tackle internal linking properly, it will naturally lead your viewers through your website. This link journey is what the SEO algorithm will take notice of. So, the better you link your pages and post, the better SEO ranking you will have.

Proper internal linking entails various aspects. For instance, to refresh old posts and link them to well-performing new ones. You also need to ensure that there are no dead links and that the active links used are naturally woven in. Keep in mind that you don't only have to use hyperlinks in text in order to link your blogs and pages. Web stories are another way in which you can weave in links in a seamless fashion.

Ideally, you will map out the linking of your website with all the added room for blog posts. That way you will be able to easily check whether your website uses proper internal linking. Furthermore, you'll be able to see which blog posts bring in decent traffic, and can therefore be used as a stepping stone for SEO boosting.

Understanding the role of web stories in 2023

Boosting your SEO rates in 2023 will not be an easy task. Regardless of the industry you work in, or the market you are trying to get a foothold in, there will always be competition to overcome. So, you should always be on the lookout for new types of content. As of 2023, this is still the case with web stories. Namely, while people are aware of the existence of web stories, relatively few actually use them to their full potential. To do so would mean not only utilizing web stories on your website but also relying on them for marketing and cross-promotion. Google web stories are another area where you can get terrific SEO results, in far less time and effort when compared to standard SEO practices.

So, does this mean that you should drop everything and focus solely on web stories in order to boost your SEO in 2023? Of course not. Web stories are just another tool. Although a tool that is surprisingly potent in various aspects of SEO optimization. What you ought to do is first consider your brand carefully. After that, grow to understand what kind of potential web stories hold. The deeper your understanding is, the sooner you will incorporate web stories and yield results.

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