Mobile marketing trends in 2023
In order to grow your brand presence, you need to be aware of the mobile marketing trends in 2023 and the effect they have on branding.
As time goes on, mobile marketing is becoming more and more prevalent. While before companies could choose whether or not to invest in making their brand mobile-friendly, today it is all but a necessity. Therefore, if you wish to grow your company, you'd be smart to utilize mobile marketing to its fullest extent. To help you out, we will cover the top mobile marketing trends in 2023 and give you an idea of how to best utilize them.
Top mobile marketing trends in 2023
While exact numbers can vary, most estimates put the percentage of mobile users at over 86%. This means that for every 20 people, 17 are smartphone users. With this in mind, it shouldn't come as much of a surprise that following mobile marketing trends is paramount for any aspiring company. And if you understand the general trends in modern marketing, the ones that we will list shouldn't come as much of a surprise.
Due to the recent pandemic, the need for e-commerce has increased substantially. More people than ever resort to online shopping as a regular activity. Using your phone for e-commerce is hardly a new concept, as most e-stores are made to be quite mobile-friendly. And guess what else is quite mobile-friendly... Social media.
Almost all big social media platforms like Facebook, Instagram, TikTok, and Snapchat allow you to make purchases from various shops. Doing so not only brings shops closer to customers but also allows customers to easily discuss offers and products. From the customer's point of view, this is a great feature as it doesn't require them to leave their social media app in order to shop. If you wish to market your online store, you'd be smart to start using social media as a primary platform for marketing.
Speaking of social media apps, we have to mention TikTok. No other social media platform has seen such a rise in the past couple of years. And seeing that it even beat Facebook and Instagram (especially when it comes to the younger audience), there is a lot that we ought to learn from it when it comes to marketing. One thing that is obvious is that short, digestible, video content is the preferred format in the modern online landscape. If you aren't sure how to market your brand in 2023, we would suggest that you consider short videos and animations as the bulwark of your content. In a similar fashion, web stories can be quite useful as they quite naturally connect to short videos.
Increase in personalization
Personalization is a growing trend in marketing, that is only going to become more prevalent as time goes by. 2023 is no outlier in this, as the need for personalization has only become more enhanced. What personalization entails, essentially, is figuring out what your customers are like and creating your content according to their preferences. Seeing that mobile phones are almost exclusive to one person, it is surprisingly easy to figure out what that person likes. When done properly, personalization is quite effective as a marketing principle. So much so that, as the years go by, it is slowly becoming the norm.
Creating generic marketing content and hoping that it will reach your target audience is outdated, to say the least. Modern audiences pay little attention to generic marketing, regardless of how well it is made. One of the main reasons for this is that all of us are plastered with marketing content left and right. Such much so, that it is only natural that we start to ignore it.
One of the more notable mobile marketing trends in 2023 is mobile influencers. Namely, a neat way for a brand to gain recognition among its community is through influencers. Every online community tends to have individuals that are seen as both knowledgeable and trustworthy. Having those influencers recommend your brand is a great way to gain quality online traffic. You can also use influencers to reach different target demographics, and hopefully spread the reach of your branding. So, all in all, influences can be powerful promoters for various brands.
The need for apps
One thing that marketing analysts noted is that it is far easier to convince people to do business with you if they are solely focused on your brand. For instance, if you are running an online store, it is far more likely that your customers will finalize their purchase if they don't have a reason to leave your store. While you cannot forbid them to do so, you can incentivize them to keep their attention glued to your brand. And one of the more effective ways to do so is through apps.
Having an app for your brand has become a staple of modern mobile marketing. An app does not only provide a degree of seriousness to your brand perception. But, it also helps users focus on your brand alone. If the user uses a standard browser to check out your brand, they will feel it is only natural to check out others. This goes for price comparison, review checks out, or simply due to a shift of interest. On the other hand, if they are in your app, they will need to take an extra step in order to open a browser and make the comparison. Although this might seem small, it makes a big difference in whether or not a person finalizes their purchase.
Lastly, we need to mention user-generated content if we are to have a full picture of mobile marketing trends in 2023. Namely, user-generated content is related to influencers. It does entail people that are not associated with your company creating content about it. But, as far as relations go, this is where it ends. What user-generated content entails is convincing your viewers to make reference to your brand in their content. If they do so naturally, you will likely experience a sizable increase in brand recognition. But, if it feels forced, doing so can easily put people away from your brand. So, the main difficulty is helping them do so naturally.
With mobile phones, people are able to film themselves at different locations while they are enjoying different products. This type of live streaming is quite popular, as we can see through the rise of Twitch. In such instances, an offhand comment about a specific brand can be surprisingly effective as it is seen as honest and non-promotional.
All the mobile marketing trends in 2023 point mobile marketing in a similar direction. Namely, what most brands strive for is completely integrating customers with brand presence. Brands want to know what their customers are like so that they can better optimize their content and services (personalization). And they want customers to take part in promoting their favorite brand, thus convincing other customers to join in (user-generated content). The easier it is for customers to navigate their favorite brands through apps, the more seamless the recommendations will be. And in-app content can go a long way in maintaining customer loyalty and ensuring high conversion rates. All in all, we can expect to see further cross-platform integration and personalization as time goes on. And we wouldn't be surprised that in the following months, more and more brands turn to short videos as the primary format of marketing content.