Compared to other website builders Webflow is easily among the top when it comes to SEO management. While others rely on external plugins to monitor and improve SEO, Webflow comes with its own set. This not only ensures that your SEO improvement efforts are effective. But, it also makes utilizing new Webflow SEO tools much easier. Unfortunately, no website builder (not even Webflow) can manage your SEO for you, which is why you need to understand the modern SEO trends and utilize the right tools.
How to improve Webflow SEO
Having a good SEO rating is a long-term, multi-layered project that encompasses your entire online presence. Not only do you need to tackle Webflow SEO problems, but you also need to take good care of your social media profiles and your overall marketing content. So, don't expect that you can understand by reading an article or two.
Our advice is to use this article as a starting point for your research. By the end of it, you should have a good idea of what SEO management entails, and which tools can best help you tackle modern marketing trends.
Optimize your Webflow website
First and foremost, you need to have a well-running website. Even with today's high performing computers, and stable internet, there are websites that take too much time to load. And by too much time, we mean more than a second. Know that the modern audience has grown to expect near-instant loading times. So, if your website doesn't perform as fast as it should, no amount of well-optimized content can save it.
If you have a well-optimized website, there is a high chance that you will get the mobile-friendly tag. With this tag alone, your website will get much better SEO results, especially on mobile devices. So, not only does optimize your website that your visitors have a good experience. But, it also gives you much-needed access to users that rely on mobile platforms.
Make a keyword plan
Even the most basic SEO guide will tell you that using good keywords is essential for increasing your SEO rating. You need to follow the current trends within the industry, and see which keywords are currently in use. But, besides the obvious necessity for keyword research, you also need to make a keyword plan.
Keep in mind that keywords are a part of every type of content that you use. Be it written, image or video. Be it blogs, posts or even story content. Keywords are, and always should be the cornerstone of what you do. So, it is in your best interest not only to research them diligently but also to make a plan on how to use them. Product defining, long-term, LSI, intent targeting... All of these keywords have a specific role to play. So, you need to have a firm understanding of what they do and how they are best used.
Use interactive content
The final piece of advice we have for you is more related to modern marketing trends. Namely, if your content is going to make headway in the highly competitive SEO, you need to make good use of interactive content. As it is now, interactive content is still underused, as people are still exploring how and when to utilize it. But, this is precisely the reason why you need to explore interactive content and start using it in your online presence.
The main benefit of interactive content is that the viewers perceive them in a completely different way than standard content. Therefore, instead of competing with companies that already have high SEO ratings, you can engage your audience on a completely different level. Search engines like Google and Bing are slowly taking notice of interactive content, especially when presented in story format. Google Web Stories in particular are a great way to push your brand through the current competition and get terrific SEO results in a short span of time. All in all, if you are looking to make headway with your SEO in the near future, invest in interactive content.
Top Webflow SEO tools
Even if you understand the process of improving your Webflow SEO, you won't be able to make headway unless you have the right tools for the job. While Webflow does come with its own set of excellent tools, there are some you should consider incorporating to give yourself the extra edge.
There is hardly an SEO manager out there that won't emphasize the importance of Google Analytics. As a basic SEO tool, it is a must-have for anyone that wishes to approach the SEO management of their website in a responsible manner. Whatever Webflow SEO plugins you use, Google Analytics will be the tried and true tool that you go back to. So, unless you have already, start getting used to it.
Google keyword planner
We've already emphasised how important it is to have a keyword plan. Luckily, you don't have to rely on Microsoft Excell in order to make it. Google keyword planner is an excellent tool for designing, planning and monitoring the performance of your keywords. So, if you plan on tackling your keywords seriously, we suggest that you start by installing Google keyword planner.
As for interactive content, we suggest that you check out StorifyMe. Story content in general has had a great rapport with the younger audience as it makes use of their short attention span. And through StorifyMe you can easily create story content that has interactive elements. Once you start using interactive content you will probably get new ideas on how it can connect to your brand and to your online presence. But, if you are just starting, consider creating interactive stories. With current market trends, they stand to give you the biggest bang for your buck.