Story content marketing - how to make the most of it
If you've been following the recent marketing trends, you've probably run into web stories. Some companies use them to a great extent as these stories help them promote their brand and engage customers in an effective way. But others tend to issue story content and simply miss the mark when it comes to brand promotion. To help you be in the former and not the latter group, we will outline how to use story content for marketing.
Before you start using story content
Before we get into the nooks and crannies of story content, it is important to understand what it is and how it is best used. As it is with most aspects of marketing, research and ample preparation tend to pay dividends.
Consider your brand
Story content is marketing content shown in story format. As such, there is essentially no limit to what it can look like, or what it can entail. From simple words on a colored background to animations interviewed with interactive elements. Theoretically, every brand stands to make use of story content. The only outlier is whether or not you can effectively connect your brand with it.
Not every brand is as easy to incorporate with story content. The type of marketing content that you've used so far will have a big impact on how well story content functions. If you relied on visual content, integrating web stories should be fairly straightforward. But, if you primarily rely on written content, integration can be more of a challenge. Furthermore, you should keep in mind that stories are still perceived as casual content. As such, you might have a hard time marketing a brand with a strictly professional tone. If your web stories stand out too much from your ongoing marketing efforts, they can hurt your overall brand reputation. So, it is a good idea to first consider your brand carefully, and only then decide whether you can make use of story content.
Learn more about visual marketing
While story content in it itself can entail many elements, it is still only one version of visual marketing. So, if you plan on using it, your best option is to first learn the basics of visual marketing. In fact, even if you don't plan on using story content, you still ought to know what visual marketing is. If current trends progress, visual marketing is only going to become more and more predominant.
In our articles, we've already covered the basics of visual marketing., so we won't cover it in-depth here. What we will recommend is that you consult with both a marketing professional and a graphics designer if you plan on utilizing it. Good visual marketing is easy to notice and can be quite effective. But surprisingly difficult to create, and usually expensive. So, unlike written marketing content, you really don't have that much room to experiment (especially if you work on a limited budget).
Outline your marketing goals
Even though story content holds tremendous marketing potential, it still cannot be the end-all of your marketing. It, just like other types of content, is merely a tool that you can use to promote your brand. And, as such, it tends to function best when you clearly outline its purpose. As it is now, story content is best used for:
- Customer acquisition.
- Product promotion.
- Customer reengagement.
- Gathering declared data.
- Email marketing.
These, mind you, are only the most common instances where story content is used. In essence, there is no limit to what you can use story content for. But, in order to know whether it is effective or not, it is best that you set your marketing goals and see how they correlate with your budget. Once you do so, you can then set up the software to monitor the performance of your web stories, and see whether they are as effective as you've hoped.
Story content marketing
When it comes to creating marketing content, there is always the question of whether or not to create your own content. On the one hand, it has never been easier or cheaper to create quality story content. Modern platforms like StorifyMe give you an easy and intuitive way to create quality web stories. With some tips from experienced professionals, and with a basic understanding of online marketing, you can effectively use story content to promote your brand.
On the other hand, there is simply no substitute for professional design. After all, there is a good reason why professionals spend years learning how to align various visual elements and how to make something look good. No matter what online courses might promise, there is simply no shortcut that can enable you to create top-notch content. The question that you need to ask yourself is whether or not you truly need top-notch content, or whether quality story content will be good enough.
Creating story content
If you do decide to create story content, there are a couple of steps that we advise you to take. First, learn as much as you can about modern visual marketing. Once you know your basics, learn which colors work with your brand. You can even consult with a professional and have them outline a palette that you can use for your marketing.
Also, figure out which font will work with your brand (also something that you can talk over with a professional). Finally, try to experiment for a while before you go live with your stories. Once you find a style that your friends and family seem to like, use it for your marketing.
As you can see, we've only given you the basics of what story content marketing entails. Apart from what we've mentioned, you ought to know which marketing software to use, which elements to incorporate in your stories, and where to host them. But, don't let this well of information deter you. Instead, use this article as a starting point in learning what web stories can be.