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Top 5 Shopify Landing Page Builders

Arguably the best way to create a good e-commerce landing page is to use one of the Shopify landing page builders.

Customer Success Team
January 23, 2024

In order to run a decent online store you need to have a top-notch landing page. Whether or not customers will do business with you is largely dependent on how intuitive your landing page is, and how easily it guides the customer through the purchase experience. Therefore, it is in your best interest to invest in landing page design and ensure that you have a well-crafted one. One way you can go about doing this is by hiring a professional web designer and having them take care of everything (we will discuss this further). But, you can also look to use a landing page builder and create a web page on your own. Well, when it comes to online stores, you can hardly do better than picking one of the top Shopify landing page builders.

Our pick of the top 5 Shopify landing page builders

Before we take a more in-depth look into why using Shopify landing page builders is a viable option for e-Commerce websites, we will go ahead and list the top landing page builders that Shopify has to offer. That way, you can start creating as soon as possible.


Shogun is a user-friendly landing page builder that doesn't require any coding knowledge. It offers a drag-and-drop editor that allows you to create and customize landing pages easily. This makes it quite user-friendly, even for people with little-to-no website design experience. Shogun provides a wide variety of pre-built templates and elements, enabling you to design visually appealing and professional landing pages. So, from a visual design standpoint, your main goal will be to find the template that best suits your brand. It also integrates seamlessly with Shopify, ensuring smooth page-building and publishing processes. The key benefits of using Shogun are:

  • User-friendly drag-and-drop interface for easy page creation.
  • Pre-designed templates and customizable elements.
  • Easy integration with Shopify seamlessly.
  • A/B testing functionality to optimize conversions.

Shogun has a free option. But it also has $39/month, $149/month, and $499/month options. The more you pay, the more features you get.

A person creating a website.
If you are focusing on ease of use with your Shopify landing page builders, Shogun is a clear choice.


Another great choice for a landing page builder is PageFly. This is a flexible landing page builder that provides a drag-and-drop interface for creating custom pages on Shopify. It also offers a wide selection of templates, blocks, and elements that you can use to build landing pages to your liking. And, it includes features like mobile responsiveness, SEO optimization, and integration with various third-party apps. This makes PageFly a great option for those brands that want to take their marketing a bit more seriously and gather the necessary customer data. The key features of PageFly are:

  • Robust customization options, including responsive layouts and animations.
  • A variety of elements and templates create unique designs.
  • Advanced analytics and tracking features, which are especially useful for marketing.
  • Integrates with popular marketing tools like Mailchimp and Klaviyo.

PageFly is free to install and offers a $24/month paid version.


When talking about Shopify landing page builders, you'd be hardpressed not to mention GemPages. This is a powerful landing page builder for Shopify with an extensive set of features. Its drag-and-drop editor allows you to create highly customizable landing pages without coding. So, while it has a large set of features, they are fairly easy to implement. GemPages offers a vast library of templates and blocks to choose from, along with advanced customization options like custom CSS and JavaScript. It also provides features such as countdown timers, product carousels, and social proof elements. This makes GemPages more robust landing page builders for people who know exactly what they wish their landing page to look like. What makes GemPages stand out is:

  • Wide range of customizable elements, such as sliders, countdown timers, and product grids.
  • A large offer of pre-designed templates and blocks for quick page creation.
  • A visual drag-and-drop editor with responsive design capabilities.
  • Support for SEO optimization for landing pages.

GemPages also has a free option and offers $29/month, $59/month, and $199/month paid versions.

Zipify Pages

Zipify Pages is a landing page builder developed by Ezra Firestone, a renowned e-commerce entrepreneur. It is specifically designed for Shopify stores and focuses on conversion optimization. It doesn't take much to find out how important conversions are for online stores, and how vital it is that you tackle them from the get-go. Luckily, Zipify Pages offers a range of conversion-focused templates and a user-friendly drag-and-drop editor. It also provides advanced features like A/B testing, analytics, and integration with popular Shopify apps. Through Zipify, you can create landing pages that are not only suitable for conversions but also help reduce cart abandonment. If your brand is struggling with conversion rates, we would highly recommend that you consider Zipify. Its main benefits include:

  • Focus on conversion-focused features and templates.
  • A wide offer of customizable elements, including countdown timers, testimonials, and trust badges.
  • Built-in analytics and split testing functionality.
  • Easy integration with other Zipify apps for additional marketing capabilities.

Zipify Pages has a free option, a $66/month option, and a $138/month option.

Figurines looking at conversion rates as a missing part of a larger puzzle.
If you are having trouble with conversion rates, we strongly suggest that you try.

Out of the Sandbox (Flex)

Lastly, we have Out of the Sandbox (Flex). It is primarily known for its high-quality Shopify themes, but it also offers a landing page builder called Flex. With Flex, you can create custom landing pages with its drag-and-drop editor. You have a variety of pre-designed sections and blocks at your disposal that you can combine to build unique pages. Flex includes advanced features like parallax scrolling, video backgrounds, and customizable typography. While it isn't as robust as GemPages, or as focused on conversions as Zipify Pages, it is still a terrific landing page builder to consider. Its main strengths are:

  • Access to flexible Shopify theme with extensive customization options.
  • Having a powerful theme editor for creating custom landing pages.
  • Pre-built modules and sections for easier page building.
  • Features like advanced product filtering and multi-currency support.

Out of the Sandbox (Flex) has a free option, but it also has a ton of paid options (depending on what features you want to have). These can range from $9/month to $78/month and more.

Why you should use a Shopify landing page builder

What we've listed so far are the Shopify landing page builders. Now, there are some readers that might be accustomed to a different landing page builder. Or have heard praises from more experienced friends and colleagues. Well, in our view, if you wish to make an eCommerce landing page, a Shopify landing page builder is your best bet. Here's why.

Seamless Integration

Shopify's landing page builder is built specifically for their e-commerce platform. It seamlessly integrates with your Shopify store, ensuring a consistent and cohesive shopping experience for your customers. Therefore, you can easily sync products, inventory, and other e-commerce features without the need for additional plugins or complex configurations.

E-commerce Features

The great thing about Shopify's landing page builders is that they come with pre-built e-commerce features tailored to enhance your online store. You can showcase products, display pricing information, and add add-to-cart buttons directly on your landing pages. This level of integration allows customers to make purchases directly from the landing page, streamlining the buying process.

A small shopping cart in front of a laptop.
The great thing about Shopify is that they already know which features work best for e-commerce.

Mobile Responsiveness

Modern eCommerce standards demand that your landing page is mobile-friendly. After all, a vast chuck of your audience will primarily use mobile devices for their shopping. Shopify recognized this, which is why their landing page builders are designed to create mobile-responsive pages. A Shopify landing page builder will ensure that your pages are mobile-friendly by automatically adapting the layout and design to fit various devices. And if you adopt mobile-first content in your website, you will ensure that your mobile users have a top-notch experience on your website.

SEO Optimization

In order for people to find your store, it is important that you tackle SEO optimization. This is why most of Shopify's landing page builders include built-in SEO optimization tools to improve your page's visibility in search engines. You can easily customize meta tags, URLs, alt text, and other important SEO elements directly within the builder. This helps your landing pages rank higher in search engine results, increasing organic traffic and potential conversions.

Analytics and tracking

Shopify's landing page builder integrates seamlessly with Shopify's analytics platform. You can track important metrics such as page views, conversion rates, and customer behavior directly from your Shopify dashboard. This provides valuable insights into the performance of your landing pages and allows you to make data-driven decisions for optimization and improvement.

A person looking at analytics as a way to determine which one of the Shopify landing page builders best suits them.
There is no landing page builder that can helpful you unless you use analytics to improve your online presence.

User-Friendly Interface

Shopify recognized fairly early on that most of their users aren't experienced programmers. This is why most of Shopify's landing page builders are designed with simplicity and ease of use in mind. They tend to offer a drag-and-drop interface that requires no coding knowledge, making it accessible to users with varying technical skills. You can quickly create professional-looking landing pages with customizable templates and intuitive controls.

App Ecosystem

Lastly, it is important to note that Shopify has a vast app ecosystem, offering a wide range of plugins and extensions that can be seamlessly integrated into your landing pages. These apps can enhance functionality, provide advanced customization options, and enable additional marketing and conversion optimization tools.

What to keep in mind when making an eCommerce landing page

No two landing pages are the same. Therefore, when creating yours, you should look to make it unique and ensure that it properly represents your brand. That being said, there are certain elements that almost all well-performing landing pages adhere to. And here is what we feel are the most important ones.

Clear and compelling value proposition

In order for your landing page to be successful, you need to clearly communicate the unique value proposition of your product or offer. Highlight the benefits, features, and advantages that set your product apart from competitors. Use persuasive and concise messaging to capture the attention of visitors and compel them to take action.

Simple and intuitive design

While the builders we've listed will provide a ton of tools and features, we recommend that you keep the design of your landing page clean and simple. Use consistent branding elements, colors, and fonts that align with your overall website design. Make sure the layout is intuitive, with a clear hierarchy of information and prominent CTA. Speaking of.

Fast loading speed

Another reason why you ought to keep your landing page simple is that you enable it to load fast. Slow-loading pages can lead to high bounce rates and lower conversions. So, you need to optimize images, minimize code, and use caching techniques to improve page speed and provide a smooth user experience.

A person waiting for a website to load while trying to make an online purchase.
A slow website will drive people away, even if they are interested in doing business with you.

Strong Call-to-Action

If you wish to use your landing page to convert visitors to buyers, you need to include a clear and compelling call-to-action (CTA). Make the CTA visually prominent and use persuasive copy to motivate users to click.

Clear product information

Regardless of what products you sell, it is important that you provide clear and comprehensive information. This includes high-quality product images, detailed descriptions, pricing, and any relevant specifications or variations. Make it easy for visitors to understand what they are getting and how it meets their needs.

Trustworthy payment and security

Arguably the most important aspect of running an e-commerce website is that you have trustworthy payment and security systems. If you're collecting payment information on your landing page, you need to ensure that it is safe and sound. Use recognized and reliable payment gateways and display trust badges or security seals to reassure customers about the safety of their personal and financial information. Doing so is not only important for customer loyalty but also for simply being able to do online business.

A/B testing and optimization

Lastly, we would advise that you utilize A/B testing while creating your landing page. Doing so is not only important for performance optimization but for general design. Conduct A/B tests with different variations of elements such as headlines, CTAs, colors, or layouts to see which versions yield better results. Analyze the data and make data-driven decisions to enhance conversion rates and overall effectiveness.


The best way to pick among the Shopify landing page builders is to first consider what are your skills and needs. Once you have a decent idea of what kind of website you want, and how much you would like to spend on it, you can go ahead and get the landing page builder that suits you. Keep in mind that your e-commerce doesn't have to be limited to a website. You can also use one of the Shopify mobile app builders and create an engaging app to supplement your website. More and more, people are turning to e-commerce as their primary form of shopping. So, the sooner you get a hang of it in regard to your brand, the better.

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