Case Studies
StorifyMe Stories Added +2 Minutes per Visit
How
24Channel
uses StorifyMe?
Web Stories and Vertical Videos
Ukraine
Company Size
201-500
Industry
Broadcast Media Production and Distribution
About
24Channel
24Channel is a leading Ukrainian news media outlet that combines a national TV channel with one of the country’s most popular digital news platforms. Launched online in 2008, it provides accurate, accessible, and socially important information across politics, economics, war coverage, sports, culture, health, and entertainment. The newsroom follows strict editorial standards focused on truth, balance, transparency, and responsibility. As part of the Lux media holding, 24Channel has built a strong multi-platform presence making it one of Ukraine’s most influential and trusted news sources.
StorifyMe helped us increase user engagement immediately. Our audience now spends significantly more time on our website thanks to Stories.
Problem
News consumption habits are changing rapidly, especially among younger audiences. Users increasingly prefer fast, visual, mobile-native formats and are less likely to spend time reading full articles on traditional news websites. For publishers like 24 Channel, this creates a growing challenge: how to keep users engaged, increase time spent on site, and encourage deeper content discovery in a “read and leave” environment.
Adapting to Global Content Consumption Trends
24 Channel recognized a major shift in how younger generations consume news. Their target audience increasingly relies on Instagram, TikTok, and YouTube Shorts, formats that are fast, visual, mobile-native, and highly engaging.
Young users rarely visit websites or read full articles, which creates a challenge for the publisher.
StorifyMe offered them a format that:
- Mirrors the behavior users already have on social media
- Brings the “short-form vertical video” experience directly onto their website
- Helps attract and retain a younger audience base
Offering a New Engagement Format
Beyond traditional articles, 24 Channel wanted to introduce a format that encourages interaction and repeat consumption. With StorifyMe Stories and Shorts, users now have an additional and more engaging way to consume news, video, visuals, and tap-through experiences.
This helped:
- Increase time spent on the website
- Provide more content variety
- Build deeper engagement even among “read & go” audiences
Solution
To adapt to these changing behaviors, 24 Channel introduced StorifyMe Stories and vertical video formats directly on their website. This allowed them to bring the short-form video experience users are already familiar with from social media into their own platform. The result was a new, engaging way to consume news that complements traditional articles while keeping audiences on-site longer.
Engagement & Time Spent on Site
The results exceeded their expectations:
- Before: Users read on average 2 articles per visit
- After StorifyMe: Users watch 3–4 Story videos per visit
- Average Story watch time: 28 seconds per Story
- Total added time on site: +2 extra minutes per user just from watching Shorts
For a news website where visitors often read a headline and leave, this is a significant engagement boost.
CTR & Interaction Across Categories
24 Channel uses Stories across multiple sections: showbiz, economics, sports, entertainment, and politics. They also use different CTAs depending on the topic.
Surprisingly strong results:
- News, Politics, Economics: 6–7% CTR
- Entertainment, Sports: 4–5% CTR
These numbers were higher than expected for a “read quickly and leave” type of platform, proving Stories drive meaningful interaction.
Internal Traffic Growth
Stories became a new internal traffic source. Kanal24 promotes:
- Exclusive topics
- High-value stories
- Content they want to push to a wider audience
StorifyMe provides an additional distribution layer that drives users deeper into their content ecosystem.
Better Use of Existing Video Assets
24 Channel already produces a significant amount of video content. With StorifyMe, they gained:
- Another channel for distributing all existing videos
- A chance to give every video piece additional reach
- A flexible way to repurpose content into vertical formats
Editorial & Technical Experience
Smooth Integration
After the initial onboarding call, the editorial team had no questions or issues.
Journalists found StorifyMe:
- Intuitive
- Easy to use
- Perfectly aligned with their workflow
They quickly adopted Stories as part of their daily editorial routine.
Technical Evaluation & Cost Efficiency
The 24 Channel team tested multiple “stories-as-a-service” solutions. StorifyMe stood out as:
- More affordable
- Higher quality (especially video player performance)
- Easier to integrate into editorial operations
They concluded that developing an internal solution or using smaller tools would cost more and deliver lower quality.
24 Channel plans to significantly expand their use of StorifyMe across their digital ecosystem. Their next steps include:
- Rolling out StorifyMe widgets across multiple webpages, not just the homepage
- Implementing StorifyMe inside their mobile app to bring the same story-driven experience to mobile users
- Continuing to experiment with YouTube auto-upload and additional automation features
These steps will allow them to unify the experience across web and mobile, increase content visibility, and make Stories a core part of how their audience consumes news.
