Case Studies

How Alsaree3 Drove 19% CTA Engagement With Mobile-Native Stories

How

Alsaree

uses StorifyMe?

In-app Stories and Vertical Videos

Middle-East

Company Size

201-500

Industry

Food and Beverage Services

Summary

Alsaree3 moved beyond banners and push notifications by introducing in-app Stories as a new communication layer within their app.

This allowed them to run daily promotions, onboard users, and deliver personalized offers in a more engaging, mobile-native format without causing notification fatigue.

With a 19.3% CTA engagement rate and over 13,000 clicks, Stories quickly became one of their most effective in-app channels for driving user action.

About

Alsaree

Alsaree3 wanted to improve how they communicate promotions, reduce churn, and increase orders within their app. By introducing mobile-native Stories, they created a scalable, engaging channel for daily campaigns, onboarding, and revenue-driving promotions.

‍

StorifyMe helped us move beyond push notifications and banners and communicate with users in a much more engaging way. Stories quickly became one of our strongest in-app channels, driving high interaction and CTA engagement while remaining fully mobile-native and easy to update daily.

Alsaree

Muhannad M.

Problem

Before StorifyMe, Alsaree3 relied on banners, push notifications, and popups. These channels limited the team’s ability to communicate multiple daily promotions without overwhelming users.

This restricted their ability to:

Share detailed promotional content
Launch several communications throughout the day
Update content dynamically
Increase engagement without causing notification fatigue
They needed a communication format that was mobile-first, flexible, daily updatable, and aligned with user behavior.

Solution

How Alsaree3 used Stories to drive growth

Alsaree3 implemented StorifyMe Stories directly into their mobile apps, enabling the team to distribute dynamic, visual, interactive content at scale.

Revenue drivers: coupons, restaurant promos
Engagement: onboarding, education
Personalization: geo-based offers

Enhanced User Experience

Stories blended images, videos, and tappable elements, perfectly suited for their audience. In December 2024. alone, 99% of all Story usage came from mobile.

Personalized, Geo-Based Content

With 98% of their audience located in Iraq, Stories allowed Alsaree3 to serve highly relevant local restaurant offers and promotions.

Interactive Onboarding

Stories were utilized to educate users on app functionalities, ordering processes, and app features. The team also observed fewer onboarding-related questions. Onboarding Stories became one of their best-performing formats: ‍

‍12,640 views ‍
13-second average read time
26% completion rate

The implementation process occurred in two phases:

Technical Integration

‍‍Straightforward implementation process
Development team worked independently using StorifyMe's documentation
They needed 3 weeks since signing of the contract until having everything live in front of their customers ‍

Marketing Deployment

Marketing team gained autonomy in content creation
Reduced dependency on graphic design team
Could update Stories multiple times per day

After implementing StorifyMe Stories, Alsree3 leveraged it for multiple use cases.

Onboarding & Education

This type of story achieved the highest engagement rates. Even if support ticket resolving isn’t their top KPI, the Alsaree3 team is quite confident that onboarding Stories reduces questions and queries.

Coupon distribution

With showcased coupons in Stories, they notice a spike in AOV and restaurant visits. After sharing promo codes through Stories, the number of placed orders increases.

Restaurant competition spotlights

Alsaree3 regularly spotlight restaurants and upsell their deals. In this way, not only that they provide better visibility for restaurants, but they also manage to activate ones with low active rates. They went further by paying extra to get featured in Stories.

Location-based restaurant offers

With 98% of users located in Iraq, Alsaree3 used geo-segmentation to instantly match users with nearby restaurants, shortening the path to checkout. In this way, they can connect restaurants and clients with relevant and personalized offers, speeding up check out process.

Data collecting from polls and quizzes

Engaging elements such as polls and quizzes contributed to 4,699 interactions, helping the team gather real-time feedback and content preferences.

Results

In December 2024, StorifyMe Stories became one of Alsaree3’s highest-impact engagement channels: ‍

‍71,617 total views
27,117 unique users ‍
13,797 CTA clicks → 19.3% CTR
4,699 interactive actions → 6.5% interaction rate
Top Story category captured 33% of all visits
Average read time: 9 seconds

These results demonstrate that Stories helped Alsaree3 improve user activation, increase promotion visibility, scale content updates, and open new revenue opportunities through sponsored restaurant placements, all without overwhelming their users.

Stories became a central in-app channel for promotions turning user attention into measurable actions like orders, coupon usage, and partner engagement.