Case Studies
How Alsaree3 Drove 19% CTA Engagement With Mobile-Native Stories
How
Alsaree
uses StorifyMe?
In-app Stories and Vertical Videos
Middle-East
Company Size
201-500
Industry
Food and Beverage Services
About
Alsaree
Alsaree3 is one of the Middle East's fastest-growing food and last-mile delivery services. Operating since 2018, the company covers the two most populous cities and offers dedicated mobile applications for iOS, Android, and Huawei. Seeking exponential growth and measurable results, the Alsaree3 team identified key challenges, including maximizing revenue and profit, reducing churn, lowering canceled order rates, and enhancing customer engagement. To meet these goals, Alsaree3 partnered with StorifyMe to transform their content delivery and improve user engagement within the app.
StorifyMe helped us move beyond push notifications and banners and communicate with users in a much more engaging way. Stories quickly became one of our strongest in-app channels, driving high interaction and CTA engagement while remaining fully mobile-native and easy to update daily.
Problem
Before StorifyMe, Alsaree3 relied on banners, push notifications, and popups. These channels limited the team’s ability to communicate multiple daily promotions without overwhelming users.
This restricted their ability to:
- Share detailed promotional content
- Launch several communications throughout the day
- Update content dynamically
- Increase engagement without causing notification fatigue
- They needed a communication format that was mobile-first, flexible, daily updatable, and aligned with user behavior.
Solution
Alsaree3 implemented StorifyMe Stories directly into their mobile apps, enabling the team to distribute dynamic, visual, interactive content at scale.
Enhanced User Experience
Stories blended images, videos, and tappable elements, perfectly suited for their audience. In December 2024. alone, 99% of all Story usage came from mobile.
Personalized, Geo-Based Content
With 98% of their audience located in Iraq, Stories allowed Alsaree3 to serve highly relevant local restaurant offers and promotions.
Interactive Onboarding
Stories were utilized to educate users on app functionalities, ordering processes, and app features. The team also observed fewer onboarding-related questions. Onboarding Stories became one of their best-performing formats:
- 12,640 views
- 13-second average read time
- 26% completion rate
The implementation process occurred in two phases:
Technical Integration
- Straightforward implementation process
- Development team worked independently using StorifyMe's documentation
- They needed 3 weeks since signing of the contract until having everything live in front of their customers
Marketing Deployment
- Marketing team gained autonomy in content creation
- Reduced dependency on graphic design team
- Could update Stories multiple times per day
After implementing StorifyMe Stories, Alsree3 leveraged it for multiple use cases.
Onboarding & Education
This type of story achieved the highest engagement rates. Even if support ticket resolving isn’t their top KPI, the Alsaree3 team is quite confident that onboarding Stories reduces questions and queries.
Coupon distribution
With showcased coupons in Stories, they notice a spike in AOV and restaurant visits. After sharing promo codes through Stories, the number of placed orders increases.
Restaurant competition spotlights
Alsaree3 regularly spotlight restaurants and upsell their deals. In this way, not only that they provide better visibility for restaurants, but they also manage to activate ones with low active rates. They went further by paying extra to get featured in Stories.
Location-based restaurant offers
With 98% of users located in Iraq, Alsaree3 used geo-segmentation to instantly match users with nearby restaurants, shortening the path to checkout. In this way, they can connect restaurants and clients with relevant and personalized offers, speeding up check out process.
Data collecting from polls and quizzes
Engaging elements such as polls and quizzes contributed to 4,699 interactions, helping the team gather real-time feedback and content preferences.
Results
In December 2024, StorifyMe Stories became one of Alsaree3’s highest-impact engagement channels:
- 71,617 total views
- 27,117 unique users
- 13,797 CTA clicks → 19.3% CTR
- 4,699 interactive actions → 6.5% interaction rate
- Top Story category captured 33% of all visits
- Average read time: 9 seconds
These results demonstrate that Stories helped Alsaree3 improve user activation, increase promotion visibility, scale content updates, and open new revenue opportunities through sponsored restaurant placements, all without overwhelming their users.
