Case Studies

How Cashify generated 1.5M monthly sessions with Google Web Stories in 2 months

How

Cashify

uses StorifyMe?

Google Web Stories, Web Stories & Customer education

India

Company Size

1,000+

Industry

Consumer Services

Summary

To unlock new organic traffic channels, Cashify introduced Google Web Stories as a mobile-native content format built for discovery.

By repurposing existing content into short, visual stories, they created a scalable acquisition engine that rapidly gained traction.

Within two months, Web Stories were driving 1.5 million monthly sessions, with top-performing stories reaching over 150,000 sessions, establishing Stories as a powerful new source of traffic.

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About

Cashify

Cashify wanted to educate users while unlocking new organic traffic channels. By introducing Google Web Stories, they transformed existing content into a scalable discovery format driving massive traffic growth in a very short time.

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“We wanted to find alternative organic traffic streams, together with some innovative formats to educate our users in an easy-to-grasp way.

Google Web Stories & Web Stories seemed like a logical option. What we couldn’t anticipate is the massive traffic we got in just two months. StorifyMe team helped us with our onboarding in different ways and made sure we have all the things we needed to create stories we imagined”

Arpit Garg

Product, Cashify

Problem

The Cashify team was trying to find a way to educate their audience in an engaging way, and find a way to visualize their reviews, articles and product pages better. Aside from educating & engaging their current audience, they wanted to create more organic traffic streams.

They were aware of Google web stories as the next big thing that could really help educate their audience on the best gadgets.

Solution

While searching for the solution, they realized that web stories are becoming more popular and could even bring them more organic customers. They started with stories mid-october of 2022 to try them out and the number of sessions they got on their stories was more than they could expect, in a very short period of time. In two months they recorded 1,5 million sessions per month on their Google web stories and over 150,000 sessions on one of their stories called “Top 10 gadgets in India”.Check out one of Cashify's stories.

Web Stories quickly became a high-performing organic acquisition channel bringing in large volumes of new users beyond traditional content formats.