Case Studies
Engage the next-gen readers with VOL.at Shorts
How
VOL.AT
uses StorifyMe?
In-app and Web Vertical Videos
Austria
Company Size
450+
Industry
Media & Publishing
About
VOL.AT
VOL.AT is the leading information portal for all interested people in the Lake Constance region. If you want to know what's happening in the region and the rest of the world.
StorifyMe helped us redefine how we connect with modern audiences. Shorts turned our homepage into a dynamic, engaging experience that delivers real results.
Problem
Traditional article formats often struggle to capture the attention of next-generation readers, especially on mobile devices. VOL.AT, Austria’s leading regional digital news platform, sought a fresh approach to reach younger audiences and grow conversions for its premium V+ subscription content.
The goal was clear: to create a modern, mobile-native experience that would boost content discoverability, enhance user engagement, and seamlessly guide readers toward V+ stories.
Solution
Inspired by the familiar, swipeable experience of platforms like TikTok and Instagram Reels, VOL.AT launched “VOL.AT Shorts” — a new vertical video content format powered by StorifyMe.
These scrollable, interactive Shorts were embedded directly on high-traffic entry points like the homepage and the app’s main feed, serving as visually rich, tappable story teasers. Each Short gave readers a taste of premium V+ stories with strong visuals, bold headlines, and embedded calls-to-action that led directly to subscription content.
This wasn’t just repurposing articles — it was a strategic shift to meet audiences where they are, in a format they already love.
Key Features
- Swipeable vertical video format, optimized for mobile-first readers;
- Auto-generated story teasers linked to V+ subscription articles;
- Embedded CTAs that convert passive scrollers into paying subscribers;
- Full integration across web and app, ensuring maximum reach and visibility;
Results
Since implementing StorifyMe Shorts, VOL.AT has seen substantial results in both audience engagement and conversion:
📊 105,812 total views across all Shorts
🔗 4,721 CTA clicks leading to premium V+ articles
⏱ 20 seconds average watch time — 150% higher than the industry average for similar formats
🚀 4x increase in engagement with premium content
Top-performing Shorts drew thousands of views in just a few days, including:
- “The Elf Moved In on December 1” — 4,245 views
- “Traffic Chaos on the A14” — 4,147 views
Impact
StorifyMe Shorts redefined the content experience on VOL.AT. The format successfully bridged the gap between traditional journalism and the fast-paced habits of digital-native readers.
By introducing bite-sized, visually immersive storytelling, VOL.AT increased time on-site, drove subscription conversions, and set a new standard for mobile-first engagement in news media.
And the impact went beyond internal metrics.
In recognition of this innovation, VOL.AT received an Honorable Mention in the 2025 INMA Global Media Awards in the category of Best Initiative to Bolster Next-Generation Readership. The case was also featured on INMA.org as a global best practice in digital storytelling.
This honor signals what we already know: smart, mobile-native storytelling doesn’t just drive engagement - it earns global recognition.
