Case Studies
How VOL.AT Earned an Honorable Mention at the INMA Global Media Awards
How
VOL.AT
uses StorifyMe?
In-app and Web Vertical Videos
Austria
Company Size
450+
Industry
Media & Publishing
Summary
To reach a new generation of readers, VOL.AT reimagined how journalism is consumed, moving beyond static articles to mobile-native, swipeable video experiences.
With the launch of Shorts, they created a seamless bridge between content discovery and premium subscriptions, embedding engagement directly into the reading journey.
This resulted in over 105,000 views, 4,700+ CTA clicks, and a 4x increase in engagement, establishing Shorts as a key driver of subscription growth and earning recognition from INMA as a global best practice.
About
VOL.AT
VOL.AT, a leading Austrian publisher, wanted to increase engagement with premium content and reach younger, mobile-first audiences. By introducing auto-generated vertical videos (StorifyMe Shorts), they turned existing articles into a high-performing conversion channel driving engagement, clicks, and subscription intent.
StorifyMe helped us redefine how we connect with modern audiences. Shorts turned our homepage into a dynamic, engaging experience that delivers real results.
Problem
Like many publishers, VOL.AT faced a growing challenge: traditional article formats were not enough to capture the attention of younger, mobile-first audiences. Premium content, in particular, struggled to get visibility and engagement within existing formats.
The team needed a way to:
- Increase exposure of premium articles
- Improve engagement on mobile
- Create a stronger entry point into the subscription funnel
Solution
VOL.AT introduced vertical video Shorts across their platform, transforming existing articles into short, engaging, mobile-native content.
Instead of creating new content from scratch, the team leveraged auto-generated videos to:
- Highlight key moments from articles
- Deliver content in a swipeable, familiar format
- Embed clear CTAs driving users to premium content
Shorts were integrated directly into the website and app, becoming a new discovery and engagement layer for users.
Results
The impact was immediate and measurable:
- 4x increase in engagement: Premium content gained significantly more visibility and interaction
- 4,721 CTA clicks: Thousands of users moved directly into the subscription funnel
- 105k views: Scalable reach without additional production effort
- 20s average watch time: Strong attention and content consumption in a mobile-first format
Why this worked
- Vertical format matches how users consume content on mobile
- Short-form videos increase completion rates and attention
- Embedded CTAs turn content into conversion touchpoints
- Existing articles are repurposed into a more engaging format
Implementation
- Integrated into VOL.AT’s website and app
- Content auto-generated from existing articles
- No additional production required
- Quick rollout with minimal internal resources
Impact
StorifyMe Shorts redefined the content experience on VOL.AT. The format successfully bridged the gap between traditional journalism and the fast-paced habits of digital-native readers.
By introducing vertical video as a content layer, VOL.AT didn’t just improve engagement—they created a scalable way to drive users toward premium content.
What was previously passive reading became an active, conversion-driven experience.
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