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Google Web Stories are a visual content format that can be compared to Instagram Stories. However, there are some major differences.
Web stories are visual mobile-first experiences, that offers bite-sized information in a format similar to social media stories. What is different from social media is that, unlike Instagram stories that are connected to a specific account, web stories float free on the open web in the form of a web page. When creating one, you’ll have an option to share it everywhere (ie. in an email, SMS, place it as a landing page…) while social media stories can only be seen inside their closed ecosystems.
Everyone loves a good story – but what happens when you include data? It becomes far more believable. Creativity empowered with real data can change a product of the imagination to reality. The outcome? People start listening to the storyteller and demand more.
Detailed side-by-side comparison of the most popular and best web story builders, apps and platforms.
If you’ve been reading up on articles about marketing, sales, and such all over the interwebs, you’ll notice that most claim that storytelling and emotions play a huge role in your eventual prosperity. Although it sounds simple enough: don’t be fooled into thinking that it's easy. The days of generic one-size-fits-all advertising messages that reach the widest audience possible are over. Focusing on what customers wish for and putting it into a couple of awesomely sounding sentences is a great approach to your campaign, but it's only the beginning of the story.
Storytelling is useful in all walks of life. However, in marketing and sales - it’s a must-have tool. The human attention span keeps withering away and as professional storytellers, we should use every chance we get to reach our target audience and show them why and how our commodities will change their lives.
If you’ve been on this planet long enough, you’re surely aware of the fact that people make decisions based on a mix of emotions and intellect. When it comes to information, there’s only so much you can do. You can repeat the price and the best features of your product/service ad nauseam into the ether, and you’ll certainly attract a group of people.
Creating any story is no easy task, but it's a necessity in today's competitive marketing landscape. That holds especially true for the story of your product. Why? Because what you offer - everything from your services to merchandise, and your whole inventory - is a vital part of your brand and by extent, a significant part of your company as well.
Google results haven’t looked like endless lists of links for some time now. On the off chance that you didn’t notice, go on and type in something into google now. Anything. Most likely, you’ll see ads, snippets, youtube videos, pictures, and (our bread and butter) web stories joined with the whole array of other inviting content beckoning your attention.
Day in and day out, all business people are trying to figure out the best way to get their work done. As far as marketers go, we know that the best results are achieved with the masterful use of compelling narratives and monumental events dressed as brand experiences. Not that your services, product storytelling, quality, and usefulness aren't important, they are pillars of everything you do. However, you have to try your best, on multiple battlefields to earn your reputation and keep it when it comes to SERPs, immersive content, brand experience.
If you've visited StorifyMe blog section more than once, you surely noticed a plethora of product storytelling info along with tips and tricks of the newest digital marketing practices. Today, however, we're going to go further than we ever did before.
Brand experience, in its essence, is how your company is perceived in the eyes of the public. If you want to read about it in greater detail, feel free to hop onto our blog section and check out all other fun stuff we regularly write about.
Yes, social media platforms are an inescapable part of today's business world. If you want your customers to know you, to make a profit and have a shot at succeeding - upping your Insta-game is a must. That's why the Storifyme team covered all the basics of Instagram stories, engagement boosters, and ways to drive traffic away from this platform in the last few storified articles.
Everything around us is constantly evolving. From nature to technology, every piece of our reality is on a path of constant change, and - when it comes to their preferences on entertainment & advertising - humans are no different.
We don't really like it when someone tries to sell us something, do we? Hard-selling has fallen out of fashion, and it doesn't deliver results it used to. When we see somebody pushing even the most loved product at all costs: we feel a bit of cringe, tune out, and refuse to participate any further.
As successful storytellers and marketers of the 21st century, we are all aware that we have to be familiar, active and engaged with our customers. It will come as no surprise that the best way to create and maintain a relationship with your clientele is through various social media platforms, with Instagram being at the very top of the list of possibilities.
It’s a truth universally acknowledged in a digital marketing world, that a brand or a company in pursuit of greater follower engagement must get the hang of IG story format. Since 2016, when they debut it on Instagram, web stories have gained popularity, outreach, efficiency, and profitability. Whether they are casual or regular Instagram users, everybody got an opportunity to express themselves in a new, interesting, spontaneous, and delightful way that - conveniently - evaporated after 24 hours.
You know that feeling when you want to create an awesome story, but your brain is like - bluuuuuuuuuh. 🤯 You feel like you should post the picture of your food... But, dang it, you're barely a grown-up, and the only thing left in your house are noodles. And we all know noodles.
As Amanda Walgrove from Sprinklr beautifully put it: “Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for social engagement.”
In case you haven't noticed that story format has slowly taken over the internet, let us remind you once more: web story format is here, and it's not going anywhere. True, Snapchat (the first social media app that put this format on the map) is not as popular as it used to be, but web stories continue to live their 24 hour-cycle and prosper on Facebook, Youtube, Instagram, and other platforms. Everyone and their grandmother is hooked to this easy-to-digest, tappable, quick-to-disappear-content-format, and - for a good reason.
Whether it's for business or pleasure, we all want to create something that will grab people's attention, deliver the message we want to put out there in the world and if at all possible - establish a strong emotional connection. We want to be understood, accepted, and appreciated when it comes to our online existence (in all honesty, offline too). One of the most effective ways to reach those goals is (surprise, surprise) visual storytelling.
Visual content is a powerful medium that lets you do lots of things in a short amount of time, that’s nothing new. Technically speaking, all that you see and read is some kind of “visual content”. The human brain sees letters as little pictures to first identify, then figure their intended meaning.
Let's start with a few questions that attentive readers of the Storifyme blog will surely know how to answer: What makes complex ideas easy to comprehend? What is an excellent way to connect with your audience? What adds even more dimension to any compelling narratives?
Before you dive into this storified blog post, there’s one thing you ought to know = here at storifyme, we’re very passionate about all kinds of web stories (just in case our name wasn’t a dead giveaway). There are plenty of reasons for our infatuation with all-things-narrative which we’re continuously exploring but for the sake of complete transparency, we have to admit: video storytelling, by far, is our favorite.
So, in case you haven’t noticed, we’re kinda all about visual web stories here at StorifyMe. If you're wondering why we're all up in your business with this information sharing method, our answer will be simple and convincing: it works. In case you haven't noticed, the internet itself is an extremely visual medium, and if you're even a little like other humans, you too prefer your content easy on the eyes. That's just one of the basic facts of life and the reason why visual storytelling can and should be a part of any marketing strategy.
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