Stay up to date on the latest content strategy best practices, guides and basics.
Compared to other website builders Webflow is easily among the top when it comes to SEO management. While others rely on external plugins to monitor and improve SEO, Webflow comes with its own set. This not only ensures that your SEO improvement efforts are effective. But, it also makes utilizing new Webflow SEO tools much easier.
Brand experience, in its essence, is how your company is perceived in the eyes of the public. If you want to read about it in greater detail, feel free to hop onto our blog section and check out all other fun stuff we regularly write about.
Yes, social media platforms are an inescapable part of today's business world. If you want your customers to know you, to make a profit and have a shot at succeeding - upping your Insta-game is a must. That's why the Storifyme team covered all the basics of Instagram stories, engagement boosters, and ways to drive traffic away from this platform in the last few storified articles.
Everything around us is constantly evolving. From nature to technology, every piece of our reality is on a path of constant change, and - when it comes to their preferences on entertainment & advertising - humans are no different.
We don't really like it when someone tries to sell us something, do we? Hard-selling has fallen out of fashion, and it doesn't deliver results it used to. When we see somebody pushing even the most loved product at all costs: we feel a bit of cringe, tune out, and refuse to participate any further.
As successful storytellers and marketers of the 21st century, we are all aware that we have to be familiar, active and engaged with our customers. It will come as no surprise that the best way to create and maintain a relationship with your clientele is through various social media platforms, with Instagram being at the very top of the list of possibilities.
It’s a truth universally acknowledged in a digital marketing world, that a brand or a company in pursuit of greater follower engagement must get the hang of IG story format. Since 2016, when they debut it on Instagram, web stories have gained popularity, outreach, efficiency, and profitability. Whether they are casual or regular Instagram users, everybody got an opportunity to express themselves in a new, interesting, spontaneous, and delightful way that - conveniently - evaporated after 24 hours.
You know that feeling when you want to create an awesome story, but your brain is like - bluuuuuuuuuh. 🤯 You feel like you should post the picture of your food... But, dang it, you're barely a grown-up, and the only thing left in your house are noodles. And we all know noodles.
As Amanda Walgrove from Sprinklr beautifully put it: “Snapchat is Dolly Parton’s “I Will Always Love You” and Instagram Stories is Whitney Houston’s cover of “I Will Always Love You.” Both made an impact, but one took the original idea and brought it to an even wider audience for social engagement.”
In case you haven't noticed that story format has slowly taken over the internet, let us remind you once more: web story format is here, and it's not going anywhere. True, Snapchat (the first social media app that put this format on the map) is not as popular as it used to be, but web stories continue to live their 24 hour-cycle and prosper on Facebook, Youtube, Instagram, and other platforms. Everyone and their grandmother is hooked to this easy-to-digest, tappable, quick-to-disappear-content-format, and - for a good reason.
Whether it's for business or pleasure, we all want to create something that will grab people's attention, deliver the message we want to put out there in the world and if at all possible - establish a strong emotional connection. We want to be understood, accepted, and appreciated when it comes to our online existence (in all honesty, offline too). One of the most effective ways to reach those goals is (surprise, surprise) visual storytelling.
Visual content is a powerful medium that lets you do lots of things in a short amount of time, that’s nothing new. Technically speaking, all that you see and read is some kind of “visual content”. The human brain sees letters as little pictures to first identify, then figure their intended meaning.
Let's start with a few questions that attentive readers of the Storifyme blog will surely know how to answer: What makes complex ideas easy to comprehend? What is an excellent way to connect with your audience? What adds even more dimension to any compelling narratives?
Before you dive into this storified blog post, there’s one thing you ought to know = here at storifyme, we’re very passionate about all kinds of web stories (just in case our name wasn’t a dead giveaway). There are plenty of reasons for our infatuation with all-things-narrative which we’re continuously exploring but for the sake of complete transparency, we have to admit: video storytelling, by far, is our favorite.
So, in case you haven’t noticed, we’re kinda all about visual web stories here at StorifyMe. If you're wondering why we're all up in your business with this information sharing method, our answer will be simple and convincing: it works. In case you haven't noticed, the internet itself is an extremely visual medium, and if you're even a little like other humans, you too prefer your content easy on the eyes. That's just one of the basic facts of life and the reason why visual storytelling can and should be a part of any marketing strategy.
Yeah, the internet has changed the way we do lots of stuff among which is the way marketing strategies are shaped and executed. The general public never liked commercials, or generally having somebody or something "push" their product in their face. Ads were always a necessary evil of happy consumerism, something you had to sit through if you wanted to watch your favorite show or read your favorite magazine. As soon as the "skip" button became the norm, however, they utilized that option to the maximum.
They started its rain on Snapchat a few years ago, and since then they've become a staple of consumption and entertainment on Instagram, Facebook, and WhatsApp as well. Hey, even Google favors it! We're talking about stories formats that have conquered every corner of apps and web, naturally. There is no doubt that this format will be a part of our content future for years to come, and it will transform the way we do both business and pleasure. Let's face it; these short, thumb-stopping concoctions are here to stay!
If you want your business to succeed, you have to take some action. Prosperity will remain a far-fetch goal if you don't put your mind, effort, and sweat into your business (sometimes blood and tears, too - although we'd rather keep this syntagm in the realm of dramatic effect). Do you think that a good work ethic, profitable idea, and storified microstore is enough to turn profits? Under the right circumstances, sure...All those factors are important when it comes to your ultimate triumph, but don't forget about the one demand that has to be on top of your priority list: customer satisfaction!
We’ll say it, and if needed, we’ll say it a million times - quality storified content is one of the key things that make or break your successful B2B business. You can have the best product on this planet, the best employees, company practices, and intentions, but all of it will end in vain if you don’t get the sales!
When you think, “good story”, one of Pixar’s classics surely comes to mind. Whether it’s Up, Toy Story, Inside out, one thing is sure, Pixarians know how to tell a tale. They are one among industry leaders when it comes to heartwarming narrative, which their impressive collection of awards confirms. To be that successful, one has to have a thorough understanding of human emotions, reactions, motivations, and story structure. And they have been kind enough to publicly share their rules of storytelling with us, you've surely seen them around interwebs.
If you’re perusing the Storifyme website, you’re probably in the storytelling business or looking for somebody who can navigate and demystify these moody, demanding internet waters on your behalf… Luckily, you’ve sailed upon a team of seasoned storified sailors, who’ll gladly show you how to become the master of product storytelling.
Once upon a time, video in portrait mode (without the obligatory horizontal shift) was considered, well, a sin. Oh, how times have changed! Isn't it quite funny that a moving picture setup that used to irk us so much a mere decade ago would become a content staple for a vast majority of people today? Let's meditate on it a bit...
Video is the best way to convey your story. End of discussion. As soon as that changes (and it doesn't look like it will be soon), don't you worry a thing because the storifyme team will let you know as soon as possible. Nevertheless, for the time being, and the foreseeable future, the world around us remains video-centric, and we love it that way!
You may be under the impression that B2B marketing and content generally don't have the enthusiasm or the "edge" and charm B2C does. But, that's not true in any way! Stories have been part of global culture since the dawn of time, so why would they be any less useful when it comes to business endeavours? A compelling narrative is a thing that pulls people in, no matter if we're talking about storified articles or other subject matters.
Let's make an experiment right here, right now - Try to remind yourself of the best tasting dessert you ever had! Whether your brain whips up the picture of your mother's smiling face as she pulls your favorite cake out of the oven or you visualize that lovely dessert you had that one time in a coffee shop downtown, the chances are, you're "seeing" your memory, right?
Whether you're doing it for business or pleasure, all of us social media users usually have similar goals: To make people *stop* scrolling through the oceans of possibilities their feeds present, and land at your post ...then, immediately upon spotting your post, think to themselves: "This is cool! I want to know more…
Delight and engage with your customers in a way they are used to. Gather all valuable insights in our intuitive dashboard. Start today for free.Create your first story