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Visual content is a powerful medium that lets you do lots of things in a short amount of time, that’s nothing new. Technically speaking, all that you see and read is some kind of “visual content”. The human brain sees letters as little pictures to first identify, then figure their intended meaning.
Let's start with a few questions that attentive readers of the Storifyme blog will surely know how to answer: What makes complex ideas easy to comprehend? What is an excellent way to connect with your audience? What adds even more dimension to any compelling narratives?
Before you dive into this storified blog post, there’s one thing you ought to know = here at storifyme, we’re very passionate about all kinds of web stories (just in case our name wasn’t a dead giveaway). There are plenty of reasons for our infatuation with all-things-narrative which we’re continuously exploring but for the sake of complete transparency, we have to admit: video storytelling, by far, is our favorite.
So, in case you haven’t noticed, we’re kinda all about visual web stories here at StorifyMe. If you're wondering why we're all up in your business with this information sharing method, our answer will be simple and convincing: it works. In case you haven't noticed, the internet itself is an extremely visual medium, and if you're even a little like other humans, you too prefer your content easy on the eyes. That's just one of the basic facts of life and the reason why visual storytelling can and should be a part of any marketing strategy.
Yeah, the internet has changed the way we do lots of stuff among which is the way marketing strategies are shaped and executed. The general public never liked commercials, or generally having somebody or something "push" their product in their face. Ads were always a necessary evil of happy consumerism, something you had to sit through if you wanted to watch your favorite show or read your favorite magazine. As soon as the "skip" button became the norm, however, they utilized that option to the maximum.
They started its rain on Snapchat a few years ago, and since then they've become a staple of consumption and entertainment on Instagram, Facebook, and WhatsApp as well. Hey, even Google favors it! We're talking about stories formats that have conquered every corner of apps and web, naturally. There is no doubt that this format will be a part of our content future for years to come, and it will transform the way we do both business and pleasure. Let's face it; these short, thumb-stopping concoctions are here to stay!
If you want your business to succeed, you have to take some action. Prosperity will remain a far-fetch goal if you don't put your mind, effort, and sweat into your business (sometimes blood and tears, too - although we'd rather keep this syntagm in the realm of dramatic effect). Do you think that a good work ethic, profitable idea, and storified microstore is enough to turn profits? Under the right circumstances, sure...All those factors are important when it comes to your ultimate triumph, but don't forget about the one demand that has to be on top of your priority list: customer satisfaction!
We’ll say it, and if needed, we’ll say it a million times - quality storified content is one of the key things that make or break your successful B2B business. You can have the best product on this planet, the best employees, company practices, and intentions, but all of it will end in vain if you don’t get the sales!
When you think, “good story”, one of Pixar’s classics surely comes to mind. Whether it’s Up, Toy Story, Inside out, one thing is sure, Pixarians know how to tell a tale. They are one among industry leaders when it comes to heartwarming narrative, which their impressive collection of awards confirms. To be that successful, one has to have a thorough understanding of human emotions, reactions, motivations, and story structure. And they have been kind enough to publicly share their rules of storytelling with us, you've surely seen them around interwebs.
If you’re perusing the Storifyme website, you’re probably in the storytelling business or looking for somebody who can navigate and demystify these moody, demanding internet waters on your behalf… Luckily, you’ve sailed upon a team of seasoned storified sailors, who’ll gladly show you how to become the master of product storytelling.
Once upon a time, video in portrait mode (without the obligatory horizontal shift) was considered, well, a sin. Oh, how times have changed! Isn't it quite funny that a moving picture setup that used to irk us so much a mere decade ago would become a content staple for a vast majority of people today? Let's meditate on it a bit...
Video is the best way to convey your story. End of discussion. As soon as that changes (and it doesn't look like it will be soon), don't you worry a thing because the storifyme team will let you know as soon as possible. Nevertheless, for the time being, and the foreseeable future, the world around us remains video-centric, and we love it that way!
You may be under the impression that B2B marketing and content generally don't have the enthusiasm or the "edge" and charm B2C does. But, that's not true in any way! Stories have been part of global culture since the dawn of time, so why would they be any less useful when it comes to business endeavours? A compelling narrative is a thing that pulls people in, no matter if we're talking about storified articles or other subject matters.
Let's make an experiment right here, right now - Try to remind yourself of the best tasting dessert you ever had! Whether your brain whips up the picture of your mother's smiling face as she pulls your favorite cake out of the oven or you visualize that lovely dessert you had that one time in a coffee shop downtown, the chances are, you're "seeing" your memory, right?
Whether you're doing it for business or pleasure, all of us social media users usually have similar goals: To make people *stop* scrolling through the oceans of possibilities their feeds present, and land at your post ...then, immediately upon spotting your post, think to themselves: "This is cool! I want to know more…
Finally used to feed-based posting and advertising, we've come to an extension of visual communicating through Stories. Invented by Snapchat but popularized by Instagram, Stories have become the number one format both influencers and "regular" crowd are using to put their thoughts (or products!) out there. While feed-b
In case our company's name got you confused for a second, here's the clearest explanation of all - here at "Storifyme", we're all about the stories! Our main goal as a team is to storify you to the best of our collective ability, and honestly - these days, that's best done visually. Is that really such a surprise? Afte
The 21st century brought around a very efficient type of audience-scouting, also known as targeting. Social media targeting helps brands reach their target audiences, communicate relevant information and, in doing so, hopefully, turn that same audience into customers. Although there’s no guarantee that that audience wi
Well, it's safe to say that everything has changed. COVID-19 has altered all of our lives and stories, in one way or another. Hopefully, you're practising social distancing no matter where you are and finding ways to make this unfortunate (but necessary and temporary) situation bearable. If you can do your dome from ho
Amid the coronavirus outbreak, things have changed around the globe, and they seemingly changed overnight. One minute we were laying out clothes for the next day at the office and the other we got collectively struck by a WFH requisition. Once mandatory remote work was rolled out around the globe, we knew it was seriou
"Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition." - Ed McCabe Believe it or not, life and social media have one thing in common – change. However, unlike in life, changes on social media are predominantly artificial models designed to increase one's engagement and
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