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Web & in app stories are a great way to improve user experience through engaging visuals and interactive elements. With web stories, you can quickly and easily explain your product or service to customers in a way that is more engaging and visually appealing than traditional text-based content. 

Engaging web stories can be used to provide an immersive experience for users and help them understand their next step in the buyer journey. By using a combination of visuals, audio, and interactive elements, you can make your web story more engaging and entertaining, thus encouraging users to keep exploring. Another way to improve user experience through web stories is to add shoppable elements. 

Shoppable stories allow customers to purchase directly from within the story, without having to leave the page. This can help shorten the buyer’s journey and make it easier for customers to find what they’re looking for. Finally, you can use web stories to create a personalized experience for users by targeting them with content that is relevant to their interests. 

By using data from their previous interactions with your brand, you can create stories that are tailored to their preferences and needs. By utilizing the power of web stories, you can create an engaging and interactive experience for users that will help improve user experience .

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