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Stories are a great way to improve customer LTV (lifetime value) as they provide an engaging and media-rich format that is becoming increasingly popular. By using stories, you as a marketer can create a more enjoyable shopping experience for your customers, reduce friction and shorten their buying journey. Shoppable stories allow customers to purchase products directly from your story without having to leave the platform. This helps reduce the amount of clicks and steps customers need to take in order to make a purchase, thus making it easier and faster to complete a transaction. In addition, stories can be used to create an emotional connection between your brand and customers. 

By creating stories that showcase your products in action, you can give customers a more authentic view of your products and help them visualize how your products can benefit them. 

Finally, stories also provide an opportunity to upsell customers. You can use stories to suggest additional products or services that may be of interest to the customer. This can be done in a subtle, non-intrusive way, which can help you increase your customer LTV. 

In summary, stories are a great way to improve customer LTV. By using shoppable stories, you can reduce friction, shorten the customer’s buying journey, create an emotional connection with customers, and upsell additional products and services. This is why more and more marketers have been turning to stories.

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