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Web and in app stories can be a great wayl for collecting user feedback about a product or service. Stories can be used to engage users in conversations about their experience with the product or service in a single click, and to draw out insights about what works and what doesn't. 

Stories can be used to create polls and open-ended questions that prompt users to share their experiences and opinions. For example, a story about a customer's experience using a product or service can be used to ask open-ended questions about what the customer liked and disliked about the product or service. 

Polls can also be used to survey users about their experience with a product or service. By creating a story around the poll, such as a customer's experience with the product or service, users are more likely to respond to the poll and provide valuable feedback

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