A shoppable story is a type of interactive content that combines elements of storytelling with an e-commerce shopping experience. It is designed to engage customers, drive purchases, and increase loyalty by providing a more immersive buying journey. Shoppable stories enable e-commerce businesses to create more relevant content for their buyers, by telling an engaging story that leads directly to the purchase page. By using this format, businesses can decrease the buyers' journey, as customers can navigate from the story to the product page and checkout without interruption.
Shoppable stories can be created as short videos, interactive images, or even in-app experiences such as augmented reality. They can include product images, customer reviews, and even links to social media accounts that can help to increase brand awareness. By providing shoppers with content that is both interesting and informative, shoppable stories can help to improve customer engagement and loyalty.
Additionally, they can be used to target specific customers, by providing content tailored to their interests and needs.
Shoppable stories are a great way for e-commerce businesses to reduce the buyers' journey, while providing more relevant content to their customers. By engaging customers in an immersive experience, businesses can increase sales, loyalty, and brand awareness.
What are programmatic ads?
Real what programmatic ads are and what advantages can make you start using them.
What is StorifyMe Monetization?
Read about StorifyMe Monetization and how you can use it to maximize the potential of your content.
Why adding subtitles is important for your video content?
Adding subtitles to your video content can be beneficial for your brand.
What are key metrics for ecommerce brands?
The most important key metrics to track in eCommerce business.
What is the difference between mCommerce and eCommerce?
Learn about the difference between eCommerce and mCommerce.
What are Featured Stories?
Highlight interesting, engaging content with your users using StorifyMe Featured Stories.
AI in marketing
AI in marketing is becoming increasingly popular with businesses looking to optimize their marketing efforts.
What is A/B testing?
A/B testing is one of the most effective ways to test different versions of a landing page and determine which one is most effective at converting visitors.
What is a content strategy?
Content strategy is essential for ensuring that your content is effective and reaches its intended audience.
What is Mobile Marketing
Mobile marketing is quickly becoming an essential part of any successful marketing strategy and it is critical for businesses to understand how mobile devices can be used to reach their target audience.
What is an engaging story?
Engaging web or in-app story is a great way to communicate new products or news with your audience.
Using stories to learn about readers
How to use web stories to learn more about your readers, in an engaging and friendly way
Using stories to collect customer feedback
Collect feedback from your customers through engaging, dynamic and personalized web & in-app stories. Learn more about how they liked your product, delviery and what is their overal experience, ensuring you can increase brand loyalty and LTV
Using web stories to increase user retention
Web stories are an engaging way to capture users’ attention and keep them coming back. They can be used to create an interactive, immersive experience that helps to build relationships with users
How can E-Comm Brands use Google Web Stories
Learn how to leverage google web stories as an e-comm brand
How can Publishers use Google Web Stories
Learn how big publishers use the power of Google web stories to visualize their articles
Increasing customer LTV with Stories
Increase user lifetime value with in-app and web shoppable stories.
How to use stories to improve conversion rates?
Learn how to improve conversion rates with dynamic and personalized web & in-app stories
How to improve user experience through stories
Improving user experience is a must if you want to reduce bounce rate and increase time on page or within your app, while increasing brand loyalty and app stickiness. Learn how to leverage story format to improve user experience.
What are dynamic web stories?
Learn about dynamic web stories and how to use them to leverage the power of dynamic content
How to Add a Web Story to your website?
Learn how to add stories to your website and engage your visitors, emphasize your message and improve user experience with web stories.
What are In App Stories
Web Stories are a visual representation of a message a company or individual wants to share with their audience. Web stories are engaging and interactive ways to immerse your audience into the message worth sharing.