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Web stories are an engaging way to capture users’ attention and keep them coming back. They can be used to create an interactive, immersive experience that helps to build relationships with users. To increase user retention, web stories should be tailored to the specific needs of the audience. This could include topics related to the company’s products or services, stories about company successes, or even customer testimonials. It is also important to ensure that the content is relevant and engaging. 

Why Stories?

Stories are an effective way to increase user retention through engaging and personalized experiences that match their needs. Shoppable stories enable users to make purchases directly from their stories, making it easier for them to make a purchase without having to leave the app. 

By providing dynamic and personalized experiences, users can find the content that best serves their needs, making them more likely to return to the platform. Additionally, Instagram stories are one of the most popular forms of content on the platform. 

For example, uers come back to Instagram to watch stories, as they are constantly evolving and providing new content. By creating creative and unique stories, brands can keep their users engaged and returning to the app. How are brands using stories?To create exclusive offers and discounts, further increasing user retention.

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