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User engagement is essential in any business, as it allows businesses to better understand their customers and create more meaningful and lasting relationships. With the rise of mobile devices, businesses need to focus more on mobile-first content formats like stories to engage their users and increase their lifetime value (LTV). 

Stories are an engaging and popular way to connect with customers on mobile devices. They allow businesses to create highly engaging content that is easy to consume and encourages users to take action. For example, businesses can use stories to showcase product demonstrations, announce new products and services, and promote special offers. Not only do stories help to keep customers engaged and informed, but they can also help to increase LTV by providing users with an easy and convenient way to interact with the brand.

Aside from stories, businesses should also focus on creating engaging mobile-friendly content that is tailored to the mobile user experience. This means designing content that is concise, clear, and easy to navigate on a small screen. This type of content encourages user engagement and keeps customers coming back for more.

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