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Mobile marketing is a form of advertising that uses mobile devices, such as smartphones and tablets, to deliver promotional messages to consumers. Mobile marketing is quickly becoming an essential part of any successful marketing strategy and it is critical for businesses to understand how mobile devices can be used to reach their target audience. 

Forms of mobile marketing:
1. SMS/Text Message Marketing
2. Mobile App Marketing
3. Location-Based Marketing
4. Social Media Marketing
5. Mobile Search Advertising
6. QR Code Marketing
7. Mobile Video Advertising
8. Mobile Loyalty Programs
9. Proximity Marketing
10. In-Game Mobile Advertising

One of the biggest trends in mobile marketing is the rise of stories as a preferred content consumption method. This engaging and interactive way of delivering content has become a popular form of entertainment, especially among younger audiences. Web stories and in-app stories have become a necessity for businesses to reach their target market, as they provide a more engaging and interactive experience than traditional forms of content delivery. 

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